Submitted by GoDaddy
We embrace innovative thinking and big ideas, and we celebrate when ideas become reality.
The needs of everyday entrepreneurs are constantly changing — and no two entrepreneurs’ needs are identical. We keep up by evolving our products and services to make sure they’re versatile, easy-to-use and ready for those big ideas.
We’ve made an intentional shift toward a culture of experimentation to ramp up innovation on behalf of our customers. Today, the world is full of new entrepreneurs who found their stride during a global crisis and — with our elevated commerce platforms, social media platforms, website hosting solutions and more — are turning a challenging time into an opportunity to create something positive.
A culture of experimentation
We challenge our customers to imagine what’s possible — and we hold ourselves to the same standard. We expanded controlled experiments by more than 300%1 , which we believe led to numerous customer improvements. As a company, we witnessed an explosion of experimentation culture, with results being shared with leaders across the company via monthly business reviews.
In the spirit of experimentation and innovation, we initiated several advancements in 2021, including the use of machine learning models for Marketing and Care Services teams. This development expands our use of data to power two major areas of our business.
The creation of a technical north star in terms of high-level architecture promotes the autonomy of product and engineering organizations working within their bounded context, all while providing interaction rules that manage the complexity between them. We also initiated ArchiTalks, an internal monthly series where principal engineers share their innovations, experiments and new tools in an effort to spread awareness of wins and opportunities.
Finally, a new internal open governance Tech Radar defines our direction across programming languages, frameworks, platforms, tools and techniques. This supports our customers by establishing a path for future success that aligns our teams on common methodologies and technologies.
New products and services
We’re committed to empowering businesses with more smart tools and services that keep them in front of and engaged with their customer base. As the number of platforms where businesses and products need to show up continues to increase, we are focused on ensuring our customers can be there with relevant, great-looking content. From product shots to point-of-sale promotions, we know that our customers need to be ready to sell anything, anywhere, and we’re determined to provide them with the tools and know-how they need to do so — all from a single place.
And we don’t stop there. With an eye on building and deepening relationships, we enable customers to engage in chats, texts and social media posts from wherever they are.
New product highlights include:
Photo: Poynt Card Reader
In 2021, we continued to focus on acquisitions by evaluating each opportunity through a strategic, financial and integration lens.
Notable highlights include the acquisition of:
In addition to these acquisitions, we invested in two companies in 2021: Tailor Brands, a company that automates parts of the branding and marketing process for small businesses and Teikametrics, a company that helps small businesses maximize sales on third-party platforms.
About This Report
Unless otherwise noted, GoDaddy’s 2021 Sustainability Report covers the company’s environmental, social and governance strategies, activities, progress, metrics and performance for the fiscal year that ended December 31, 2021. This report references the Global Reporting Initiative (GRI) Standards and the Sustainability Accounting Standards Board (SASB) Standards for the Internet Media and Services sector. GoDaddy is committed to regular, transparent communication of our sustainability progress, and to that end, we will share case studies, updates and articles on an ongoing basis through our website and other key resources. We intend to continue providing updates about our sustainability journey by publishing an annual sustainability report.
1 Reporting period is from January to November 2021.
GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com.
GoDaddy focuses on making opportunity more inclusive for all in the communities where we work, live and play across the globe. We rally behind inclusive entrepreneurship and other critical local needs that empower people to succeed through philanthropic and in-kind donations, volunteerism, strategic partnerships and advocacy.
Empower by GoDaddy is GoDaddy's global community and philanthropic program equipping entrepreneurs in underserved communities with training, tools and peer networks to accelerate their journeys. GoDaddy rallies behind entrepreneurs in underserved communities by building their confidence and skills to strengthen their small business’ digital presence. Entrepreneurs engage in customized learning experiences, work 1-1 with GoDaddy volunteer coaches and local mentors, and gain access to wrap-around services, in-kind products and networks boosting their small businesses success.
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