Submitted by P&G
NEW YORK, June 24, 2022 /CSRwire/ - Procter & Gamble continues to Widen The Screen to create even more opportunities for Black filmmakers, expand the platform with more stories that Widen the View of Black life and fuel inclusive investment to create systemic change across the creative industry. It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.
“Widen The Screen is a content platform that aims to increase investment in multicultural creators, the stories they create, and in diverse media spending,” says Marc Pritchard, Chief Brand Officer, Procter & Gamble. “We started with, and continue to step up for, Black creators, but it doesn’t stop there. We are now expanding our efforts to Widen the Screen for more underrepresented creators by bringing together partners from across the industry to make systemic change and drive creativity for growth and good,” continued Pritchard.
Expanding the Impact of Widen the Screen
In its first year, Widen The Screen accelerated opportunities for 300+ Black filmmakers across 12 films, including Queen Collective and 8:46 Film shorts, resulting in over 300(1) minutes of original representative content. Last year alone, by doubling the number of Queen Collective films as part of P&G’s signature talent development program for female directors of color, the program provided job opportunities to over 100 people, 75% of whom were people of color.
P&G also stepped-up investment in Black Owned media companies, including Group Black, Central City Productions and Allen Media Group, as well as longstanding Black operated partners such as BET and OWN, to encourage the elimination of investment inequalities in the creative supply chain. This has been delivered through initiatives like The Widen The Screen Partnership Development Fund. Designed to expand the Black-owned media ecosystem and bring Black stories to Black communities, the Fund aims to create content for, and license content to, Black-owned media companies, delivering programming which enables them to increase ad inventory.
P&G’s accelerated actions to Widen The Screen also includes:
The Return of the Queen Collective
Queen Collective, a partnership between P&G, Queen Latifah, Flavor Unit Entertainment, and Tribeca Studios returns with six new Queen Collective films, debuting in fall 2022. Now in its fourth year, the Queen Collective is enabling a record number of diverse directors and other creatives to produce their original documentaries and scripted pieces.
“Queen Collective is back, bigger than ever,” says Queen Latifah, award-winning rapper, singer, film producer, and Queen Collective cofounder. “This year’s Queen Collective features six Black female directors whose unique voices and viewpoints need to be heard and seen. I’m thrilled to walk alongside them in their creative journeys and to champion the evolution of their artistry.”
“Tribeca Studios is excited to continue to partner with Queen Latifah, Flavor Unit Entertainment and P&G to not only bring a diversity of stories to television and film, but to also bring more diverse storytellers to the creative table,” said Paula Weinstein, Chief Content Officer, Tribeca Enterprises.
Coming this fall, the Year 4 Queen Collective features five original documentary shorts and for the first time in the program’s history, one scripted short.
For more information and to join P&G in taking action to Widen The Screen to Widen Our View, visit pg.com/widenthescreen and pg.com/queencollective.
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About Queen Collective
In 2018, P&G, Queen Latifah, Flavor Unit Entertainment, and Tribeca Studios launched the Queen Collective, a mentoring and talent development program designed to give women filmmakers of color a platform to share important stories from their unique perspective. Queen Collective 2022 Films include:
About Tribeca Enterprises
Tribeca Enterprises is a multi-platform storytelling company, founded in 2003 by Robert De Niro, Jane Rosenthal & Craig Hatkoff. It provides artists with unique platforms to expand the audience for their work and broadens consumer access to experience storytelling, independent film, and media. The company operates a network of entertainment businesses including the Tribeca Festival; the Tribeca TV Festival; its branded entertainment production arm, Tribeca Studios; and creative production company, m ss ng p eces. In 2019, James Murdoch’s Lupa Systems bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise. Learn more about Tribeca X https://tribecafilm.com/festival/tribecax2022.
About Flavor Unit
Flavor Unit is a multimedia production company founded by Queen Latifah and Shakim Compere in 1990. Originally founded as a record label and management company, Flavor Unit now operates as a talent management and television and film production company.
(1) Amount of content delivered by P&G and its partners as part of the Widen the Screen platform
Source: Procter & Gamble
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