Benevity Affinity Groups, an innovative inclusion solution, fosters more engaged workplaces by connecting employees to resource groups
Submitted by Benevity
CALGARY, Alberta, June 3, 2022 /CSRwire/ - Benevity Inc., a leading provider of global corporate purpose software, today unveiled Benevity Affinity Groups, Benevity’s inclusion product that helps companies scale, manage and track their employee resource groups (ERGs) and other affinity group programs to drive diversity, equity, inclusion and belonging efforts like never before. Integrated with Spark — the company’s award-winning employee engagement solution that enables giving, volunteering and positive actions — this new offering allows employees to create trusted content and have informed discussions about difficult topics such as race and gender, helping to raise awareness and drive positive change and collective impact on issues and causes they care about. Benevity Affinity Groups was launched at the company’s annual conference, Goodness Matters.
About Benevity Affinity Groups
For inclusion leaders:
According to McKinsey & Company, as many as 51% of employees cite not feeling a sense of belonging at work as a critical factor in why they quit their jobs. Amid the Great Resignation, and with the acceleration of remote work, corporations are grappling with how to increase employee engagement and belonging and are spending nearly $8 billion each year on diversity and inclusion training. A recent study also shows that belonging has a powerful impact on recruiting and retention efforts, including a 50% reduction in turnover, 56% increase in job performance and 75% decrease in sick days.
“Today’s employees want to work in inclusive workplaces that allow them to live their values, and to grow both personally and professionally,” said Kelly Schmitt, Benevity’s Chief Executive Officer. “More and more, companies are focusing on helping people become their best selves through greater investments in opportunities for social impact, diversity, inclusion and belonging. We believe ERGs are at the heart of these corporate culture initiatives and employee experiences, and our newest inclusion product, Benevity Affinity Groups, will help companies scale their efforts to create truly inclusive and impact-driven cultures.”
Employee resource groups are voluntary, employee-led groups of people who come together based on shared characteristics, life experiences or interests. A majority of large U.S. employers already have ERGs, and about 35% of companies have added or expanded their support for ERGs since the start of 2020. Their purpose can vary, but generally these groups build community by helping to create an inclusive workplace through support and education and, as companies begin to address topics such as race and social justice head-on, are becoming hubs for honest, vulnerable — often critical — conversations. Benevity’s newest product is a dedicated inclusion product that makes it easier for companies to scale their ERGs and other affinity group programs and initiatives and help employees with shared goals or experiences organize, socialize, educate, innovate and drive change.
For more information on Benevity Affinity Groups, visit benevity.com.
Benevity, a certified B Corporation, is a leader in global corporate purpose software, providing the only integrated suite of community investment and employee, customer and nonprofit engagement solutions. Recognized as one of Fortune’s Impact 20, Benevity offers cloud solutions that power purpose for many iconic brands in ways that better attract, retain and engage today’s diverse workforce, embed social action into their customer experiences and positively impact their communities. With software that is available in 22 languages, Benevity has processed more than $8 billion in donations and 43 million hours of volunteering time to support 326,000 nonprofits worldwide. The company’s solutions have also facilitated 530,000 positive actions and awarded 1.2 million grants worth $12 billion. For more information, visit benevity.com.
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For more information, please see press release here: benevity.com/press-releases/affinity-groups-amplify-deib
Benevity's microdonation software is the engine for socially responsible businesses to engage their customers, employees and others (such as their supply chain or advertisers) in optional charitable giving. Benevity lets companies embed user-directed, tax-receiptable donations and corporate matching programs into their existing transaction environments, using their own brands and systems. Benevity makes it easy for companies to build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives that increase engagement, brand differentiation and return on investment, while tying directly to business activities that drive the company's bottom line. Benevity's goal is to help build user-driven giving opportunities into all types of existing online interactions to involve customers and employees in giving to causes they care about; building greater loyalty, differentiation and customer and employee stickiness. Benevity wants to help companies and their customers, employees and partners turn "feel good" into real good, and change the landscape of philanthropy in the process.
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