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MAC Cosmetics Drops Its First-Ever NFTs With the Keith Haring Foundation

Digital collectibles that aim to support HIV/AIDS organizations.

Published 04-20-22

Submitted by M·A·C Cosmetics

MAC lipstick on yellow background surrounded by Keith Haring illustrations

Originally published by hypebae

MAC Cosmetics is foraying into the metaverse with its first-ever NFT collection created in partnership with the Keith Haring Foundation.

Arriving as part of the beauty brand’s Viva Glam line, the launch celebrates the iconic works of the late artist while aiming to support HIV/AIDS organizations for National Youth HIV/AIDS Awareness Day (April 10).

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About M·A·C Cosmetics

M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, become a M·A·C fan on Facebook, follow M·A·C on Instagram, watch M·A·C videos on YouTube. For a M·A·C location, visit

Learn more about M·A·C’s commitment to doing good for our global community and the planet at M·A·C Cares.

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