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MAC Cosmetics Drops Its First-Ever NFTs With the Keith Haring Foundation
Digital collectibles that aim to support HIV/AIDS organizations.
MAC Cosmetics Drops Its First-Ever NFTs With the Keith Haring Foundation
Digital collectibles that aim to support HIV/AIDS organizations.
Published 04-20-22
Submitted by M·A·C Cosmetics
Originally published by hypebae
MAC Cosmetics is foraying into the metaverse with its first-ever NFT collection created in partnership with the Keith Haring Foundation.
Arriving as part of the beauty brand’s Viva Glam line, the launch celebrates the iconic works of the late artist while aiming to support HIV/AIDS organizations for National Youth HIV/AIDS Awareness Day (April 10).
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M·A·C Cosmetics
M·A·C Cosmetics
About M·A·C Cosmetics
M·A·C (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on TikTok, Twitter, Snapchat and Pinterest (@M·A·Ccosmetics); become a M·A·C fan on Facebook (facebook.com/M·A·Ccosmetics); follow M·A·C on Instagram (instagram.com/M·A·Ccosmetics) and watch M·A·C videos on YouTube (youtube.com/M·A·Ccosmetics). For a M·A·C location near you, visit M·A·Ccosmetics.com.
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