Submitted by Engage for Good
ATLANTA, March 1, 2022 /CSRwire/ - Over $154 million was generated for charity in 2021 by “digitalcentric” peer-to-peer fundraising, a 30% increase over 2020, according to data from 44 nonprofits released in a study issued today.
The inaugural “Digital-First Peer-to-Peer Fundraising Study” focused on programs whose efforts were not grounded in traditional, physical peer-to-peer fundraising efforts such as walks and rides. “Digital-first” efforts leverage tools such as social media and livestream video to inspire donations from people connected with program participants.
The study, issued by the Peer-to-Peer Professional Forum at its annual conference, and sponsors GoodUnited and Tiltify, provides insight into how large and small nonprofits are making digital-first peer-to-peer fundraising work for them.
“This digital-first study is an important first look at an aspect of peer-to-peer fundraising that has and should continue to experience dramatic growth,” said David Hessekiel, president of the Peer-to-Peer Professional Forum.
Study highlights include:
The study revealed that digital-first peer-to-peer fundraising is being explored by organizations widely ranging in size and approach. For example:
"At Tiltify, our mission is to bring together online communities, charities, and companies to do social good across the globe,” said Tiltify CEO and co-founder Michael Wasserman. “Over the past year, we’ve seen a massive increase in digital-first fundraising campaigns, which has enabled celebrities, social media influencers and content creators of all sizes to rally their communities around a cause and raise more money for charity than ever before. This study solidifies this trend across the philanthropic space as a whole. Digital-first fundraising programs are mainstream and making a real impact on society."
“Social giving is the highest and best use of social media,” said Nick Black, cofounder and CEO of GoodUnited. “The six billion dollars raised on Facebook signals supporters' desire to converse and convene in the channels where they spend time. Increasingly, that’s online. It’s not an overstatement to say the economics and virality of digitally-native fundraising has the power to save the world.”
Click here to learn more about the Digital-First Peer-to-Peer Fundraising Study.
GoodUnited is the social giving solution the engages nonprofits with new donors through conversational messaging on social media. To learn more, visit www.goodunited.io
Peer-to-Peer Professional Forum provides nonprofit executives with practical information, benchmarking data, valuable connections and recognition for outstanding achievement via www.peertopeerforum.com, conferences, workshops and distance learning programs.
Tiltify is a social fundraising platform that brings together digital communities, charities, and brands to do social good across the globe. With innovative fundraising engagement tools such as polls, milestones & rewards as well as interactive overlays, people using Tiltify raise on average $1,200 each time they fundraise. To learn more visit https://tiltify.com.
Engage for Good (formerly the Cause Marketing Forum) helps business and nonprofit executives succeed together by providing access to actionable information, valuable contacts and recognition for outstanding work through conferences, distance learning, online resources and customized services.
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