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Passing on Traditions to New Generations: Lunar New Year & Moments of Goodness
As a child, Lunar New Year was an important part of my family’s celebration of togetherness and gratitude. Now, as a mother myself, I see my son celebrating that same goodness in our own Lunar New Year traditions.
Passing on Traditions to New Generations: Lunar New Year & Moments of Goodness
As a child, Lunar New Year was an important part of my family’s celebration of togetherness and gratitude. Now, as a mother myself, I see my son celebrating that same goodness in our own Lunar New Year traditions.
Published 02-11-22
Submitted by The Hershey Company
Read the full post on Hershey's blog
by Steffi Fu, Senior Analyst, Plan & Analytics Innovation
When my two-year-old son held his Halloween bucket and greeted people with "trick or treat" in exchange for sweet treats and candies (his favorite is Kit Kat), I looked at him smiling and shared the same happiness. This traditional holiday fun reminds me of a similar experience during the Lunar New Year when I was a kid. I remember greeting elders with "Happy New Year, Kong Xi Fa Cai!" and collecting my red envelopes with lucky money.
Chinese New Year or Lunar New Year, also known as the Spring Festival, marks the beginning of the new lunar year (and the time for the moon to begin a new cycle around the Earth). It's the most important festival we celebrate in China and many Asian countries, including Vietnam, Singapore and South Korea. Like Thanksgiving or Christmas, Chinese New Year is all about bringing families together, sharing goodness and being grateful.
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The Hershey Company
The Hershey Company is headquartered in Hershey, Pennsylvania and is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet and communities. Hershey has nearly 20,000 employees in the U.S. and around the world who work every day to deliver delicious, high-quality products. The company has more than 100 brand names in approximately 80 countries worldwide that drive more than $10.4 billion in annual revenues, including Hershey's, Reese's, Kit Kat®, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.
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