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Essity and McDonald's Are Closing the Loop for Paper Cups in Germany

Beverage, milkshake and ice cream cups will be re-used to make professional hygiene paper under Essity’s leading Tork brand.

Essity and McDonald's Are Closing the Loop for Paper Cups in Germany

Beverage, milkshake and ice cream cups will be re-used to make professional hygiene paper under Essity’s leading Tork brand.

Published 01-06-22

Submitted by Essity

Man sitting on a rooftop drinking from a paper cup.

Originally published on Essity newsroom

Hygiene and health company Essity and McDonald’s are writing circular history with a recycling project that turns used paper cups into a new resource. Starting in 2020, the project consisting of a team from Essity, logistics partner HAVI, and McDonald’s Deutschland LLC, has piloted different opportunities to give paper cup waste a new life.

The pilot showed that Essity can successfully use the paper cups, after they have been shredded, as material for some of their mills and turn them into Tork branded toilet paper.

“It’s exciting to work with our customers on sustainability projects like this. Combining our recycling technology and knowledge of circular services with McDonald’s Deutschland LLC sustainability ambitions is enabling a future business model that helps to close the loop” says Don Lewis, President Essity Professional Hygiene.

All collected paper cup waste from McDonald’s sites in Germany will be recycled, reducing waste by estimated 1,200 tons per year. This agreement is a win for both companies as it helps to cut the waste and carbon footprint for McDonald’s Deutschland LLC while Essity is able to fulfill its own circular ambitions.

The solution is an extension of the Tork PaperCircle® recycling service, which is Essity’s award winning circular service for recycling used paper towels into toilet paper.

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Essity

Essity

Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. 

Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. The name Essity stems from the words essentials and necessities. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2017 amounted to approximately 12.8 bn USD (SEK 109bn, EUR 11.3bn). The business operations are based on a sustainable business model with focus on value creation for people and nature.

The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group.

About Tork

Tork is a brand of Essity. Essity is a leading global hygiene and health company that develops personal care, professional hygiene and consumer tissue products and solutions. Essity offers Tork paper towels, toilet paper, skin care products, facial tissue,  wipers, wet wipes, napkins and other hygiene products for washrooms, wash stations, healthcare areas, food and beverage handling, food preparation, manufacturing and maintenance. For more information, visit http://www.torkusa.com/

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