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M.A.C's Latest VIVA GLAM x Keith Haring Collection Marks 27 Years of Giving Back 100% to Underserved Communities in Need

By Marissa Oliva

Published 12-08-21

Submitted by M·A·C Cosmetics

Group picture of people in MAC Cosmetics glam
Image courtesy of Bustle

Originally published by Bustle

The beauty of M·A·C is that inclusivity and giving back are as intrinsic to the brand’s DNA as beautiful makeup colors and artistic textures are. Take their long-standing VIVA GLAM campaign, which the brand started in 1994 with a single red lipstick to raise awareness and funds for the fight against HIV/AIDS. Since inception, 100 percent of the selling price of M.A.C’s VIVA GLAM Lipsticks goes to organizations supporting people and communities in need — and in recent years, they’ve expanded their reach to advancing equal rights and healthy futures for women, girls, and members of the LGBTQIA+ community, while maintaining their decades-long support for people living with HIV/AIDS. To date, M·A·C VIVA GLAM has raised more than $500 million (and counting) globally — that’s 9,700 grants to over 1,800 organizations in 92 different countries providing housing, food and health services to those most in need.

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About M·A·C Cosmetics

M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, become a M·A·C fan on Facebook, follow M·A·C on Instagram, watch M·A·C videos on YouTube. For a M·A·C location, visit

Learn more about M·A·C’s commitment to doing good for our global community and the planet at M·A·C Cares.

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