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M·A·C Cosmetics Launches Tomorrow's Artist Program to Empower Next Generation of Makeup Artists

M·A·C Cosmetics Launches Tomorrow's Artist Program to Empower Next Generation of Makeup Artists

Published 11-05-21

Submitted by M·A·C Cosmetics

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M·A·C Cosmetics UK & Ireland has teamed up with Incredible Brilliant Youth to launch a six-week makeup artistry training program for young people from marginalized backgrounds. Tomorrow’s Artist was developed to create more diverse representation among freelance makeup artists and covers everything from application techniques to skin tones and types, with guidance and mentorship from key industry professionals from M·A·C Cosmetics.

With the help of Incredible Brilliant Youth (IBY), a charity harnessing the creativity of makeup to empower and support young people, participants enrolled in the course, which took place from mid-August to mid-September.

The structure for the course was built around the needs and requests of the participants themselves following a focus group on exactly what they wanted to learn. From skill and technique-based workshops such as cut creases, application techniques and utilizing different products based on face and eye shapes, to period makeup, bridal and occasion makeup workshops.

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The course was led by Teresa Reynolds, founder of IBY and M·A·C senior Artists Dominic Skinner and Terry Barber. The program’s robust offering took students through every element of makeup they needed to know. Throughout the six weeks, the students covered topics such as skincare, going into granular detail such as skin structure, different skin types, understanding and identifying skin issues, product selection, skin prep and facial massage techniques.

The program went a step further to ensure students left the course feeling as well prepared as possible before entering the makeup industry, offering holistic based workshops focused on building qualities such as resilience and confidence, as well as business skills including budget building and creating a personal brand.

Other topics covered included colour theory, makeup hygiene, kit exploration and natural looks. The course also included a beauty panel featuring Ateh Jewel, a fashion challenge led by Fashion Designer Gareth Pugh and a TV and film panel for students to take inspiration from and ask questions to the experts.

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About M·A·C Cosmetics

M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, become a M·A·C fan on Facebook, follow M·A·C on Instagram, watch M·A·C videos on YouTube. For a M·A·C location, visit

Learn more about M·A·C’s commitment to doing good for our global community and the planet at M·A·C Cares.

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