Submitted by CNH Industrial
The IVECO Solidarity cargo initiative, now in its sixth year, helped the population of a small town in Brazil recapture missed opportunities caused by the ongoing global pandemic. Watch this feel good holiday episode from CNH Industrial’s Behind the Wheel series at: cnhindustrial.com/IvecoSolidarityCargo
The global pandemic has left in its wake a trail of broken dreams, missed opportunities and lives put on hold. Thankfully, though, stories of hope and happiness are beginning to emerge. The town of Cantanhede in the state of Maranhão, northeast Brazil, is one such story and was chosen by IVECO, the commercial vehicles brand of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI), for its Solidarity Cargo 2021 edition.
The project supports culture, education, and health initiatives that have suffered from the impacts of the pandemic and the video highlights how the Solidarity Cargo has been able to help. We meet Maria, 70, overjoyed at having received new sewing machines donated by the Solidarity Cargo allowing her to prepare the costumes for the local Tambor de Crioula dance festival. Neide, who runs a community project explains how the donation from IVECO of 300 Christmas toys for children will be the highlight at the revived monthly meeting of the villagers at their community centre. And there is an emotional interview with Gilcineia, a teacher at the Fimina dos Santos Barros Municipal School who describes how the Solidarity Cargo has donated computers and science equipment to her pupils.
The Solidarity Cargo Project was started in Brazil in 2015 and brings help to those living in situations of social vulnerability in states such as Bahia, Minas Gerais, and Pará. Towns and cities in these areas were selected due to their low Human Development Index (HDI). The tool, developed by the United Nations, measures levels of social and economic development.
CNH Industrial and IVECO are proud to support these local communities with the Solidarity Cargo delivering hope and happiness at this special time of year.
Watch the episode at: cnhindustrial.com/IvecoSolidarityCargo
About CNH Industrial
CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
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