By Danielle Burns, Digital Project Associate – BOOK IT!
Submitted by Yum! Brands
Starting October 1, 2021, BOOK IT! will launch in more than 70,000 classrooms and 50,000 homeschools, allowing students to work toward meeting monthly reading goals in order to earn a Reading Award Certificate, which is good for one free Personal Pan Pizza® at participating Pizza Hut locations1.
The BOOK IT! program was created in 1984 with the goal of motivating children to read by rewarding their reading accomplishments with praise, recognition, and pizza. The program is simple, flexible, fun, and free to use in classrooms and in homeschooling environments and currently reaches more than 14 million students through 37,000 PreK-6 grade schools annually.
For its 37th year, BOOK IT! will launch some exciting changes to the program. This year, the program is open to PreK classrooms and homeschooled students to encourage a love of reading among younger learners. PreK-6th grade classrooms (ages 4-12) are eligible for BOOK IT! and enrollment is still open for teachers and homeschool parents in our Digital program.
Eligible parents of enrolled students, who earn Reading Award Certificates for a free, one-topping Personal Pan Pizza® for all six months of the program, may enter the BOOK IT!® Reading Giveaway for the 2021-22 school year. One parent has a chance to win our grand prize – a $10,000 College Plan for their child and a $5,000 grant for their child’s school library! Twenty additional parents have the chance to win $1,000 in cash and books for their child. The entry form can be found on the BOOK IT! website. No purchase is necessary. Void in Puerto Rico, Guam, outside of the 50 United States & D.C., & where prohibited by law or school district/board. Sweepstakes is open to the parents or legal guardians of all PreK-6 students participating in the BOOK IT! Program within the 50 United States & D.C.
Not sure what to recommend students read to meet those goals? We have you covered. Our revamped website features an entire section of recommended reading, with links to find books at local bookstores, libraries, or the First Book Marketplace so you can get your hands on the goods. Peek at BOOK IT! Recommends to find diverse reading suggestions, related activities, interviews with authors, and illustrators, and more.
The BOOK IT! Team
1 One certificate per student per visit may be redeemed. The certificate is non-transferable and is not valid at Pizza Hut Express® locations or Taco Bell® and KFC® locations offering Pizza Hut products. California residents: Substitutions that meet the USDA’s Smart Snacks in Schools standards are available upon request by contacting or visiting your local Pizza Hut.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 48,000 restaurants in more than 145 countries and territories primarily operating the company’s restaurant brands - KFC, Pizza Hut and Taco Bell - global leaders of the chicken, pizza and Mexican-style food. Worldwide, the Yum! Brands system opens over eight new restaurants per day on average, making it a leader in global retail development. In 2018, Yum! Brands was named to the Dow Jones Sustainability North America Index and ranked among the top 100 Best Corporate Citizens by Corporate Responsibility Magazine. In 2019, Yum! Brands was named to the Bloomberg Gender-Equality Index for the second consecutive year. For more information on Yum! Brands, visit yum.com. Yum! Media Line: 502.874.8200
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