Dial® lends a helping hand through DonorsChoose partnership and soap donations
Submitted by Henkel
STAMFORD, Conn., October 15, 2021 /CSRwire/ - Dial®, a trusted brand of over 70 years, continues to evolve and better the lives of consumers through its long-standing history of supporting handwashing education and healthy hygiene habits. Handwashing education efforts have always been encouraged by Dial® and this October 15th, on Global Handwashing Day, the brand is emphasizing its commitment by lending a helping hand to teachers with a social purpose campaign called Give Teachers A Hand.
This year, through a partnership with DonorsChoose, an education nonprofit that allows individuals to donate directly to classroom projects posted by teachers, Dial® will donate liquid hand soap to teachers to enable them to promote healthy hygiene habits in their classrooms for students who have returned to school in-person this fall. In addition, this collaboration consists of a 1:1 match commitment (up to $100,000), where Dial® will double the impact of a consumer’s donation to projects on DonorsChoose through a dollar-for-dollar matching donation by Dial.
“At Dial®, we want to make a meaningful difference in consumers’ lives“ says Randi Melton, VP of Marketing Beauty Care, Activation. “We are honored to partner with DonorsChoose, which enables us to work directly with teachers, and support their goal of not only making a difference today, but building a brighter tomorrow for their students.”
Teachers are inspiring and shaping the future generation. Dial® wants to ensure that those who are educating the next generation on topics such as healthy hygiene habits, have the tools that they need to succeed. According to a survey by the Department of Education, 94% of public school teachers spent an average of $479 out of pocket to buy classroom supplies for their students. Dial® believes that teachers shouldn’t have to use their own resources for basic necessities, which is why the brand is proud to support the wellbeing of teachers, students and their classrooms through a partnership with DonorsChoose.
"We’re grateful to be teaming up with Dial® at such a critical time. Teachers go above and beyond to care for their students, and both Dial® and DonorsChoose are dedicated to getting teachers and students the resources they need,” says Janelle Lin, SVP of Partnerships & Business Development at DonorsChoose.
Dial® is also running a Science of Clean social campaign on Instagram and TikTok to help inspire teachers and educate consumers. The Science of Clean experiments and lesson plans demonstrates how to keep hands clean in a fun and relevant way featuring influencers including Steve Spangler, Jessica Luke and Bob Pflugfelder. Visitors can also learn more about Dial® brand’s partnership with DonorsChoose on DialSoap.com/Teachers.
In addition, Dial® has donated over 5.1 million liquid hand soaps to non-profits such as Feeding America, Feed the Children, and United Way as part of its mission to help provide necessities to people in need in 2021.These partnerships further support Dial®’s focus on supporting communities and being a provider of products for clean, healthy skin.
Visit DialSoap.com/Teachers for more information on our Give Teachers A Hand campaign and to share the knowledge of proper, frequent handwashing with friends and family.
About Henkel in North America
In North America, Henkel operates across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Right Guard® antiperspirants, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales of around 6 billion US dollars (5 billion euros) in 2019, North America accounts for 26 percent of the company’s global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com, and on Twitter @Henkel_NA.
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2019, Henkel reported sales of more than 20 billion euros and adjusted operating profit of more than 3.2 billion euros. Henkel employs more than 52,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.
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