Submit Content
Get the latest delivered to your inbox
Privacy Policy

Hormel Foods to Partner with The Better Meat Co. for Food Forward Alternative Protein

Company Adds to its Plant-Based Protein Portfolio

Published 10-06-21

Submitted by Hormel Foods Corporation

AUSTIN, Minn., October 6, 2021 /CSRwire/ - Hormel Foods Corporation (NYSE: HRL), a global branded food company, today announced its venturing company, 199 Ventures, has entered into an exclusive partnership with The Better Meat Co. to bring new mycoprotein and plant-based protein products to the marketplace. 199 Ventures was formed in 2019 by Hormel Foods to be the company’s food forward incubator, which includes investing in companies that align with Hormel Foods growth strategies.

The two companies will work together to develop the next generation of great-tasting, wholesome, and sustainable alternative protein products with The Better Meat Co.’s innovative Rhiza mycoprotein ingredient. Produced via a potato-based fermentation pioneered by The Better Meat Co., Rhiza is an all-natural whole food mycoprotein with a remarkable meat-like texture. Boasting more protein than eggs and more iron than beef, Rhiza offers a new generation of sustainable animal-free protein for the burgeoning alternative meat market.

“As a global branded food company, we understand our food culture is changing at a rapid pace and people are curious and willing to try great tasting, plant-based proteins,” said Fred Halvin, vice president of corporate development at Hormel Foods. “We are excited to work with The Better Meat Co. team to continue to offer delicious and convenient mycoprotein and plant-based protein products.”

This partnership is the latest effort into plant-based products by Hormel Foods. The company is no stranger to plant-based protein with retail products like Planters® peanuts, SKIPPY® peanut butter and Justin’s® nut butters, as well as several plant-based pizza toppings in the foodservice industry through its subsidiary Burke Corporation and under the Happy Little Plants® brand.

The Better Meat Co logo

The Better Meat Co. is a Sacramento-based sustainable food tech start-up founded in 2018. As a business-to-business ingredients provider, it pioneers new ways of producing animal-free protein via fermentation, generating ingredients like Rhiza that empower food companies to improve sustainability while making the meatiest alt-protein possible.

“We’re proud to partner with Hormel Foods to unleash the power of fermentation to build an even more sustainable food supply,” said Doni Curkendall, executive vice president of operations at The Better Meat Co. “Hormel Foods has a deep bench of expertise in both animal and plant proteins, and we look forward to working together to bring our delicious mycoprotein to the world.”

Hormel Foods Corporation Logo

Hormel Foods Corporation

Hormel Foods Corporation

About Hormel Foods – Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly Guacamole®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the ninth year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future - Inspired People. Inspired Food.™ - focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.

More from Hormel Foods Corporation

Join today and get the latest delivered to your inbox