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Comprehensive Goals Database Helps Your Company Set Strong Sustainability Goals

Published 04-20-21

Submitted by Embedding Project

April 20, 2021 /CSRwire/- Corporate sustainability goals are coming under increased scrutiny. And expectations of companies are growing.

Companies are increasingly called to account for their actions and asked to do their part. Strong sustainability goals can help your company show a credible commitment to a sustainable future.

If you want to set strong new goals or benchmark your existing sustainability goals, the Credible Goals Database is your tool.


The Embedding Project is a global public-benefit research project that helps companies embed sustainability across their operations and decision-making. The Credible Goals Database is one of the Embedding Project’s most-used public tools. It contains leading sustainability goals and commitments set by large companies globally.

The project team has reviewed over 12,000 sustainability goals and they actively monitor more than 1,200 companies. Every week, they assess new goals against a rigorous and transparent set of criteria. Only leading goals and commitments are included in the database.


To help improve company goal setting, the database includes a transparent assessment rubric and identifies the company information used to arrive at the assessment. You can search the goals in the database by issue, company, sector, trending topics, or the SDGs. You can also search based on the assessment criteria themselves.


In addition to the Credible Goals Database, the Embedding Project provides other free resources and tools to help companies embed sustainability.


The Embedding Project is a global public-benefit research organisation that develops free, practical tools to help companies embed sustainability across their operations and decision-making. Using a rigorous approach and piloting each tool with our partner companies, we help companies reflect on their maturity, benchmark their strategies and commitments, and understand how to credibly contribute to environmental and social sustainability. Our work is made possible by contributions from our partners and funding from the Social Sciences and Humanities Research Council of Canada.

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Embedding Project

Embedding Project

The Embedding Project is a global public-benefit research organisation, grounded in strong social science research methods, that harnesses the collective knowledge of research and practice to develop practical and publicly-available tools that help companies embed sustainability into their day-to-day operations and decision-making. The Embedding Project’s publicly-available resources are possible thanks to generous contributions from the WBCSD, corporate partners, support from its host institution, Simon Fraser University, Canada and a grant from the Social Sciences and Humanities Research Council of Canada (SSHRC). To see the full array of tools and resources available, head to

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