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Ryan Picarella Joins LifeGuides® as Executive VP, Growth & Partnerships

Ryan Picarella Joins LifeGuides® as Executive VP, Growth & Partnerships

Published 02-18-21

Submitted by LifeGuides

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TEMPE, Ariz., February 18, 2020 /CSRwire/ - LifeGuides® today announced that Ryan Picarella has joined as Executive Vice President, Growth & Partnerships. The company’s team is thrilled to welcome a pioneering leader in employee wellbeing, wellness, and corporate culture. Ryan’s prior eight years as the CEO of the Wellness Council of America (WELCOA), plus his past roles with Blue Cross, and other industry leaders, will serve LifeGuides® mission perfectly. 

LifeGuides® is about helping people thrive in all dimensions of their life, as its trained community of certified Guides “walk with you in the best of times and the worst of times.” LifeGuides® is a radically new organizational benefit, which is grounded in helping employees and their families thrive - with one-to-one personalized human support. LifeGuides® empowers employees to pick a well-suited Guide, as compared to an impersonal “customer service” experience. The Guide will have successfully navigated the same personal growth, or Life Challenge, event that an employee faces now.  

In his new leadership role, Ryan will be focused on ensuring LifeGuides® long-term success, by creating win-win partnerships, strategic alliances, and distribution channels. Ryan will also assist in building a globally recognized brand, which is known to improve health and wellbeing, through the eternal power of human connection and authentic caring.

Derek Lundsten, President and CEO, commented that: “Ryan has worked with communities and organizations around the world to ignite healing social movements while improving the lives of people in his path. With deep experience in organizational culture, Ryan approaches initiatives from a holistic perspective encompassing the full dimensions of wellbeing. It is this alignment that has created long-term, healthy lifestyle changes for the millions that he has impacted. Ryan’s expertise and passion for his work comes from a background in psychology and anthropology, and a career that spans human resources, healthcare, entrepreneurship, and community development.”

Ryan stated: “It is rare you find an organization that speaks to your soul and touches your heart. I knew the moment I discovered LifeGuides® that they were special - What I didn’t know, at the time, is a year later I would be on the LifeGuides® team. I now have the amazing opportunity to transform lives, organizations, and communities in an epic way. The world needs LifeGuides®. The vision of ‘Humans Helping Humans Thrive’ – is what I was born to do.”

Mark Donohue, Founder and Executive Chairman added: “Ryan is a beautiful human being, as well as a superbly accomplished professional. I am grateful to have him on our team. Ryan has devoted his life to loving service, as he strives to radically accelerate empathy, creativity, and wellbeing globally. He fits perfectly into our ‘tribe’ of purpose-driven leaders, who are dreaming big, and making our dreams into reality.”

LifeGuides® goal is to reduce suffering, and enhance wellbeing, for one billion people, within 15 years, as it accelerates the megatrend of “Business as a Force for Good.”

With LifeGuides®, similar to the selection process on dating sites, members can view Guide videos and bios, and then select a suitable Guide in a specific area of interest or need. Employee families choose from a broad range of 200+ topic areas, organized in eight “channels,” including: “Emotional Wellbeing & Stress,” “Work Life & Prosperity” and “Home Life & Family.” During one-on-one sessions, with a trained and certified Guide, the client receives emotional support, useful life wisdom, and an authentic relationship. Services can be short-term, yet services often develop into a relationship with the Guide, which can extend into years of confidential services. Guides are paid for all sessions, yet most are motivated primarily by a desire to sincerely help others. An employee family is never alone with LifeGuides® on its side. 

To learn more, please watch these videos.

LifeGuides®  Explainer Video for Leaders

LifeGuides®  Founding Vision Video, unedited since 2018 creation


About LifeGuides®

LifeGuides® easily empowers employees to pick a Guide, who has successfully navigated the same personal growth or Life Challenge event that you face now. Employee families choose from a broad range of 200+ topics, organized in eight channels, such as “Emotional Wellbeing & Stress” or “Home Life & Family.”

Similar to, members can view various Guide videos and bios, and then select a suitable Guide in a specific topic area. During one-to-one sessions, with a trained and certified Guide, the client receives emotional support, useful life experience, and an authentic relationship. LifeGuides helps employee families thrive by enjoying enhanced vitality, reduced stress, and greater happiness.   

LifeGuides® is disruptively affordable at $4.00 per employee family per month, for unlimited services. This includes all adult family members in a household. There is never an employee co-pay, since employers cover the entire service costs to reduce presenteeism loss, enhance employee vitality and emotional wellbeing, and enhance the Culture of Caring.

The Intelligence Assistance® technology further optimizes the Guide-Client matching, augments the Guide's range of knowledge, and helps accelerate empathy and trust. LifeGuides® is modernizing human support and re-connecting people, which is foundational to the human spirit and wellbeing. 

LifeGuides® is rapidly growing a platform for caring people to do extraordinary good. We invite you to join us in enhancing the Culture of Caring within millions of enterprises, as we support Businesses a Force for Good!

For press inquiries or to learn more, please contact

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LifeGuides® offers a community of trained and certified Guides, who provide guidance in 400+ categories of Personal Growth, Lifelong Learning, or Life Challenges. We are an HR benefit offered by leading employers from all industries. By providing employees with experienced and empathetic support, across the broadest range of “everyday” life events, employees lead happier and more productive lives - both at home and at work. As one Member stated: “More casual than therapy, more qualified than a friend.” Our Guide Community lives within the intersection of mentoring, coaching, therapy, executive education, positive psychology and talking to a good friend. Each Guide brings a “Voice” grounded in: Loving-Kindness, Happiness Mindset, Humility, No Judgement, No Dogma, and a focus on nourishing the Whole Person. Our mission is to grow a community for sharing life experience and empathy - and to positively impact the lives of 1B people within 15 years. LifeGuides® is modernizing human support and connection, which is foundational to the human spirit and wellbeing. Learn more at

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