Submitted by Procter & Gamble
At P&G, we’ve supported communities and consumers through unexpected challenges for more than 180 years – and stepped up to provide significant support for COVID-19 relief, equality and the environment in 2020. Today, we’re announcing a commitment to 2,021 acts of good for 2021, starting with our next major wave of contributions of health, hygiene and cleaning products, personal protective equipment (PPE), and financial support collectively worth tens of millions of dollars for COVID-19 relief efforts.
These acts of good represent the next chapter of P&G’s Lead with Love consumer campaign, which includes a call to action to make 2021 the year we all come together to do more and do better – for communities, equality and our planet.
“P&G people believe we have a responsibility to society, and we will continue to step up and step forward to use our reach and resources to be both a force for good and a force for growth,” said David Taylor, P&G Chairman of the Board, President and Chief Executive Officer. “As the world turns to 2021, P&G is committing to lead through acts of good that will have a lasting, positive impact on people and communities around the world.”
P&G is mobilizing the power and reach of our trusted brands to deliver on our commitment of 2,021 acts of good. These acts will include new programs that will be announced throughout the year, as well as longstanding programs which will have new impacts in 2021. For example:
P&G is bringing this commitment to life through a new Lead with Love film, “Emotions,” which highlights the eight emotions humans are born with and why love is the most powerful. “Emotions” debuts online today and will air during the Global Citizen Prize broadcast event, on NBC in the U.S. and CTV in Canada on December 19, at 8 p.m. ET/ 7 p.m. CT, and in other markets around the world throughout December.
Previous films in the Lead with Love campaign include “Love is All They See,” released in May 2020, which called on each of us to lead with love during the pandemic, and reinforced that the love we find at home stays with us forever. “The Pause,” released in June 2020, calls out the struggle of hesitation that the LGBTQ+ community experiences every day before deciding how much of themselves to reveal to those around them.
We will also invite consumers to participate in the campaign. In the U.S. consumers can engage through P&G Good Everyday, a new consumer rewards program that helps turn everyday actions into acts of good.
“2020 has brought clarity to what matters and to the role that businesses and brands must play in society,” said Marc Pritchard, P&G Chief Brand Officer. “With advertising that reaches people worldwide, we are choosing to use our voice at P&G and the voices of our brands to spark conversations, open hearts and inspire people everywhere to take action and to lead with love.”
P&G defines our commitment to sustainable development as "ensuring a better quality of life for everyone, now and for generations to come." We have a long heritage as a sustainability leader and we remain committed to improving consumers' lives through P&G brands and by contributing to the sustainability of our planet and the communities in which we live and work.
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