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Bridgestone Unveils A Layered Journey Sustainability Campaign

Travel through the Bridgestone natural rubber value chain to see how the company is implementing sustainable and responsible practices that benefit people and nature

Published 10-15-20

Submitted by Bridgestone Americas

TOKYO, October 15, 2020 /CSRwire/ - Bridgestone, a global leader in sustainable mobility and advanced solutions, has announced today a new campaign inviting partners to participate in building a stronger society. In A Layered Journey, Bridgestone highlights ways the company is incorporating sustainability in its value chain with a focus on its commitment to sustainable procurement of natural rubber. 

The campaign travels from the forest where rubber trees are tapped for latex, continuing through production where recycled materials are incorporated into new tires, toward innovation that can extend product lifecycles and uncover circular uses for materials.  

“At Bridgestone, we believe that sustainability is a journey and we are continually striving to improve year by year and layer by layer as we advance toward our goal of 100 percent sustainable materials by 2050 and beyond. This journey is one we share with our stakeholders, including employees, suppliers, customers, partners and the communities we serve,” said Bridgestone Corporation Global Chief Business Strategic Officer TJ Higgins.

“This new campaign highlights our approach to sustainable procurement of natural rubber, which includes environmental stewardship practices, respect for human rights, support of fair labor practices, and increased transparency. We are working to implement similar initiatives across our entire global supply chain,” Higgins said.

Natural rubber is a renewable resource that provides livelihood opportunities for millions of people around the world. Bridgestone is proud to support these farmers and communities, and the company is firmly committed to protecting both people and the environment in areas where the company conducts procurement of natural rubber.

A Layered Journey offers a window into some of the many ways in which Bridgestone is implementing sustainable and responsible practices across the company’s value chain spanning procurement, product development, manufacturing and delivery. It is also a call to action for partners to work together with Bridgestone to implement sustainable solutions that have a positive impact for people and nature.

“From providing rubber trees to innovating circular economy solutions, Bridgestone serves society with superior quality each step of the way. We are engaging our partners to join us on the journey toward a sustainable future that delivers long-term environmental, social and economic value for stakeholders,” Higgins said.

Media Contact:
Anthony Ingham
Senior Communications Director
Bridgestone Americas, Inc.
Office: +1(615) 937-1431
Mobile: +1 (305) 606-8998

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Bridgestone Americas

Bridgestone Americas

Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company is dedicated to improving the way people live, work, move and play in all of the communities it calls home.

Corporate Social Responsibility

Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.

The best companies not only perform for their stakeholders, but also contribute to a better world.

Through innovative technology, Bridgestone is committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, the company is also focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.

People

We are committed to utilizing our strengths and competencies to address health, safety and education issues in our communities.

Mobility

Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers.

Environment

We are committed to continually working toward a sustainable society with integrity and in unity with our customers, partners, communities and the world around us.

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