Nation’s largest social-services organization launches iconic holiday fundraising campaign earlier than ever to meet increasing need
Submitted by The Salvation Army
With fewer red kettles out this year, The Salvation Army needs your support more than ever
For the first time in 130 years, The Salvation Army is starting its annual holiday fundraising campaign early in order to rescue Christmas. The funds raised through the organization’s iconic red kettles are at risk this year due to COVID-19 while requests for services are at an all-time high.
Based on the increase in services already provided in response to the pandemic, the organization could serve up to 155 percent more people in 2020 with Christmas assistance, including putting food on the table, paying bills, providing shelter and helping place gifts under the tree – assuming the resources are available. At the same time, due to the closing of retail stores, consumers carrying less cash and coins, and the decline in foot traffic, The Salvation Army could see up to a 50 percent decrease in funds raised through the red kettles, which would limit their capability to provide services for the most vulnerable. To put this in perspective, last year $126 million was raised through about 30,000 red kettles.
“Our ability to raise vital funds to serve those in need this Christmas and beyond is at risk,” said Commissioner Kenneth G. Hodder, National Commander of The Salvation Army. “We need everyone who has the capacity to come alongside us and ensure that the holiday season is bright for millions. We’re asking you to help rescue Christmas with us by providing support in any way you can. Our hope is to offset these challenges to meet the increasing demand for services across our nation.”
Since March, The Salvation Army USA has provided more than 100 million meals, 1.5 million nights of safe shelter, and emotional and spiritual support to over 800,000 people. Now more than ever, they’re making it safer and simpler to donate in order to support the most vulnerable in our nation:
Two-time Grammy Award-winning and multi-platinum selling artist Lauren Daigle’s hit “Rescue” serves as the anthem for this effort, a fitting soundtrack for the help that The Salvation Army provides to more than 23 million people a year.
Every donation provides help and hope to those in need, and all gifts stay within the community in which they are given. Visit RescueChristmas.org to donate or learn more about how you can help The Salvation Army rescue Christmas this year. If you need services or know of someone in need, please visit SalvationArmyUSA.org to find a location near you.
About The Salvation Army
The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit SalvationArmyUSA.org. Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.
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The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 135 years in the United States. Approximately 30 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. 82 cents of every dollar donated to The Salvation Army is used to support those services in 5,000 communities nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index (HumanNeedsIndex.org). For more information, go to salvationarmyusa.org or follow on Twitter @SalvationArmyUS.
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