September 25, 2020

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Crayola Launches 'Colors of the World' Skin Tone-Inspired Crayon Colors

Submitted by: Hallmark Corporation

Categories: Human Resources & Diversity, Corporate Social Responsibility

Posted: Jun 01, 2020 – 08:20 AM EST

 

Originally posted on Good Morning America

Thanks to Crayola, children of many different backgrounds can have access to crayons that are reflective of their own skin tone.

The handicraft company announced its "Colors of the World" line featuring 24 new crayon colors representing 40 global skin tones.

In partnership with CEO of MOB Beauty Victor Casale, the shades were carefully crafted to go from extra light to deepest while incorporating rose, almond and golden undertones.

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