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Hallmark Uses Social Listening to Evolve

Published 05-28-20

Submitted by Hallmark Corporation

Originally posted on PRNews

Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan. The fan shared her journey of parenting a child with a disability. On the Facebook page she noted that not all motherhood looks the same, but it should be celebrated nevertheless. Browsing the Mother’s Day section of the card aisle one can see that Hallmark agrees. There are cards for everyone from adopted mothers to pet moms.

By creating a commercial featuring a mother whose daughter has Down Syndrome, Hallmark recognized that Facebook fan and many more. Nearly one in 26 American families lives in a similar situation.

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Hallmark Corporation

Hallmark Corporation

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home dé©cor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels - Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama - in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters.

For more information, visit Hallmark.com.

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