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CNH Industrial Brands Do Their Part in India

Published 04-30-20

Submitted by CNH Industrial

New Holland Agriculture has initiated a Joy of Staying at home campaign, to support rural communities in India during the COVID-19 pandemic.

With over 29,000 confirmed cases and an ongoing lockdown, India is not the most talked about nation when it comes to the devastating effects brought forth by the COVID-19 pandemic, however it is suffering the same effects as many others.

Numerous farming areas are in red zones and already impoverished communities are having to go without work and wages. In order to lend a helping hand during this time as a leading provider of agricultural and construction equipment in the country, CNH Industrial brands New Holland Agriculture and CASE Construction Equipment have extended warranty periods on machines. They have also been reaching out to customers through social media and via their dealer network to support communities.

Through the New Holland #21daysofJOSH (Joy of Staying Home) and CASE #Pauseitivity2.0 the brands have been providing uplifting daily suggestions to their follower bases on how to make the most of this moment and how to prevent the spread of the virus.

Through their channel partners, mainly dealers, the brands have been supporting those in need with food donations and machine maintenance. Examples include the Geo Infrabuild Indore & Sanghi Infraequipment Bhopal dealer group, which has reached out to those in need in their local communities - daily wagers, hostel students, migrant labours, patients in need of medicines and poor families across the region of Madhya Pradesh in central India, to distribute essential food stuffs and medicine. In order to make this as efficient as possible, the dealer group partnered with local shops in over 25 districts, digitally transferring money to them to enable these ‘purchases’.

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CNH Industrial

CNH Industrial

CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and STEYR for tractors and agricultural machinery; CASE Construction Equipment and New Holland Construction for earth moving equipment; IVECO for commercial vehicles; IVECO BUS and Heuliez Bus for buses and coaches; IVECO ASTRA for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions.

Sustainability at CNH Industrial
CNH Industrial has a proactive approach to sustainability, which is in tune with global changes. We have set long-term targets to align with the United Nation’s Sustainable Development Goals and we are driven to ensure that our footprint is sustainable, and one that leaves a positive and lasting impression. Furthermore, CNH Industrial is a recognized as a sustainability leader in its field, having been named as the Industry Leader in the Machinery and Electrical Equipment segment of the Dow Jones Sustainability Indices (DJSI), World and Europe, for nine consecutive years, as well as being admitted to range of sustainability indices.

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