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How to Launch a Modern Giving Program During Coronavirus

By Gideon Taub, Founder and CEO, Pinkaloo

Published 04-16-20

Submitted by America's Charities

In light of COVID-19 (coronavirus), many organizations are looking for ways to give back to their communities and to those facing the biggest challenges during this time.

One easy way for companies to get involved is to adopt a workplace giving program by giving your employees access to a custom-branded Modern Giving solution, powered by Pinkaloo.

Let’s talk about the benefits of workplace giving in a crisis and why you should sign up for Modern Giving to get started on giving back today.

The Benefits of Workplace Giving During a Crisis

It’s likely that your organization has had to go through some major structural changes over the last few weeks. Employees are feeling these shifts the most - from having to work remotely to using new tools and technologies.

As an organization, leadership’s role is to weather the storm at the helm of the ship. Leaders must step up during these trying times and make employees feel like they will all get through this together.

After you’ve taken care of the immediate needs of employees and customers, your focus should shift to your community.

Workplace giving programs are very powerful and rewarding in times of crisis. They allow you to foster community and employee engagement while staying safe. Many organizations are looking at launching a campaign on May 5, even if only for a day or week, to coincide with #GivingTuesdayNow, GivingTuesday’s global day of giving to help nonprofits dealing with coronavirus.

By focusing on community, you empower individuals to do their best work. Creating a workplace giving program enables your employees to feel like they have some power when they may feel powerless. They will know their employer cares about giving back and that they can make a difference with their dollars.

Beyond these reasons, individual taxpayers will be able to claim up to $300 in contributions to charity as a deduction without itemizing in 2020. Why not power their giving with a workplace giving program?

Setting up a workplace giving program, especially with Modern Giving accounts, enables companies to go beyond the basics. With Modern Giving, your employees can immediately deduct charitable contributions from their paychecks and donate to the causes they care about with ease. As an employer, you can then choose to match those contributions to really engage your community and employees. It can also be completely customized to match your brand!

Why Modern Giving in the Time of COVID-19

Modern Giving is designed to help employers easily launch and scale their workplace giving programs while giving employees exactly what they want – a way to donate to charities and causes that matter to them whenever, however, and wherever they want.

With COVID-19, organizations and employees want to give to the organizations that matter to them and their communities. They also want their dollars to go as far as possible with every charity they donate to.

With Modern Giving, 100% of every donation goes directly to the nonprofit of the user or organization’s choice. No fees are deducted from the donation, meaning every dollar donated goes further than with traditional donation methods.

It’s also easy for individuals to set up a Modern Giving account. Enroll online, contribute funds to fill the account, and choose from over a million charities to donate to. Every individual can give to the causes they care about most. They can also decide if they want to make recurring donations to continue helping through the pandemic.

Plus Modern Giving Accounts travel with donors regardless of where they work. If something does happen where you have to let employees go, they can continue contributing to their favorite causes and have their tax receipts directly within the Modern Giving platform.

Launch Modern Giving at Your Organization Today

To schedule a demo of the Modern Giving Solution and discuss your company’s charitable giving goals with our team, schedule a demo.

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America's Charities

America's Charities

America's Charities inspires employees and organizations to support the causes they care about. We help nonprofits fundraise unrestricted, sustainable dollars through the workplace, and we help employers achieve their giving, engagement, and social impact goals. We do this to bring more resources to the nonprofits that are changing our world.

Who we serve:

  • Charities ­– We help charities fundraise recurring, unrestricted, sustainable dollars through the workplace. Click here for a printable list of our members.
  • Employers – We help employers achieve their giving, engagement, and social impact goals. Employers seeking to build or boost a strong culture; engage their employees and help them find purpose and meaning; attract, recruit, and retain talent; and ultimately achieve better corporate profitability and social impact, partner with America's Charities to launch or revitalize their workplace giving programs. We offer employers a suite of employee giving software packages, tools, and resources.
  • Employee Donors – Through our work with charities and employers, we inspire individual donors to connect with great causes, support nonprofits in a recurring, sustainable manner, and make a personal, social impact.

Core Services:

  • We offer a full suite of employee giving and engagement tools, including easy-to-use workplace giving technology platforms ranging from a straightforward, out-of-the-box option, to a comprehensive platform that integrates matching gifts, employee volunteering, cause campaigns, and more. Each of our solutions is tailored to fit an employer's specific needs and social impact goals, and deliver personalized, highly social online giving experiences.
  • We generate sustainable unrestricted financial support for member charities through the Combined Federal Campaign (CFC), state and local giving campaigns and private sector workplace giving campaigns.
  • We provide charitable funds management services to nonprofits and private and public sector employers while maintaining a resolute commitment to transparency and accountability.
  • We provide comprehensive consulting services with expertise in employee engagement, corporate social responsibility (CSR), workplace giving program and strategy development, benchmarking, analysis, and more.
  • We help companies support their employees in times of distress and hardship through Employee Assistance Funds (EAFs), also known as Employee Relief Funds or Employee Crisis Funds. By working with us, a company increases its flexibility around the types of hardships the fund can cover and lowers its administrative burdens.

Since 1980, our collective experience and ability to provide the highest level of personal service and expert consulting to our member charities and employer clients has resulted in more than $750 million for more than 25,000 nonprofits through federal, state and local government, and corporate workplace giving programs.

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