A new White Paper from integrated communications firm Markstein explores four best practices that organizations should follow to come through the crisis even stronger.

The COVID-19 pandemic is having a profound impact on our lives and the economy as corporate leaders fight to survive and look for strategies that will help them recover.

A new White Paper from integrated communications firm Markstein explores four best practices that organizations should follow to come through the crisis even stronger: 

1. Embrace humility.

2. Overcome fear with action.

3. Prioritize people and purpose.

4. Combine offense with defense.

“How brands step up to this crisis – or don’t – will long be remembered,” said Sheila McLean, mid-Atlantic president of Markstein. “Consumers and other stakeholders are paying close attention. Most of all, they are watching how companies treat their employees in what may be a lasting shift in corporate responsibility.” 

Many companies are stepping up, including retailers, athletes, sports teams and restaurants who continue to pay employees even when their doors are shut. Manufacturers, technology firms, health care and consumer goods companies are making ventilators and masks, sanitizers, tests, vaccines and treatments. 

“No leader will get it all right all the time,” McLean said. “The best ones bring humility and vulnerability to the effort, admit their mistakes and adjust. Most importantly, they don’t let fear paralyze them.” 

Markstein, an integrated communications agency with offices in Birmingham and Washington, D.C., provides crisis management, workforce development and public affairs services to corporate, non-profit and government clients across the country. 

About Markstein

Markstein is an integrated communications agency that blends art and science to create measurable solutions. We are inspired by the belief that helping to solve complex problems can change the world for the better – one client at a time. 

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