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Brands Taking Stands: 2019 Year in Review

by Mary Mazzoni

Brands Taking Stands: 2019 Year in Review

by Mary Mazzoni

Published 03-10-20

Submitted by Bridgestone Americas

Bridgestone employees march in Nashville's Pride Festival and Parade. Courtesy Bridgestone

Originally published on TriplePundit

2019 was a big year for corporate, executive and employee activism. Here are some of the boldest and most influential brands taking stands stories that crossed our desks.

May

The Guardian swaps the term “climate change” for “climate emergency.” 

Companies come out against the so-called “slate of hate,” a set of anti-LGBTQ bills proposed in Tennessee. Companies including Nashville-based Bridgestone, as well as Dell, Salesforce and Postmates, spoke out against the legislation and voiced support for the state’s LGBT community. 

Read more here

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Bridgestone Americas

Bridgestone Americas

Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company is dedicated to improving the way people live, work, move and play in all of the communities it calls home.

Corporate Social Responsibility

Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.

The best companies not only perform for their stakeholders, but also contribute to a better world.

Through innovative technology, Bridgestone is committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, the company is also focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.

People

We are committed to utilizing our strengths and competencies to address health, safety and education issues in our communities.

Mobility

Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers.

Environment

We are committed to continually working toward a sustainable society with integrity and in unity with our customers, partners, communities and the world around us.

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