Actor and supporter of eco-conscious projects. Taipei.
Submitted by Timberland
Yo Yang is an actor from Taipei with a passion for the outdoors. “I enjoy nearly every outdoor activity—surfing, jogging, hiking—Mother Nature really energizes me.” He believes it’s his responsibility as a public figure to set an example and influence others to do good for the environment. “Even small actions can make tremendous changes. My goal is to not only make a positive impact but encourage others to support Mother Earth.”
As a role model, Yo raises awareness of environmental and sustainable issues through works like his “Birthday Project.” The Birthday Project is a tabletop plant packaged in a completely recycled and biodegradable container. The plant is given to fans as a reminder to always protect the environment.
As a hero for nature, Yo literally “walks the talk.” He’s worked with Timberland and Japanese NGO, Green Network, to plant trees in China’s Horqin Desert to fight deforestation, prevent sandstorms and improve air quality across eastern Asia. This once verdant grassland in Inner Mongolia has become a sandy desert. Green Network’s vision is to restore it back to grassland by working with the local community and influencers like Yo who lead by example.
Yo hopes to see new people get involved—those who have never done anything for the environment before. He believes once a person gets started, they become influencers themselves.
“We don’t need to have superpowers to do something, we just need to get started. Begin with your daily life. What you choose to buy or eat helps determine the fate of the future. Simplify your life. Buy less. Waste less. Commute by bicycle. Support those planting trees and helping the environment. Then you can become a hero for nature.”
Timberland is a global outdoor work and lifestyle brand that’s on a mission to equip and inspire a new generation to step outside and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Switzerland and Shanghai. Best known for its original yellow work boot introduced in 1973 to take on the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories made with eco-conscious innovation for people who share the brand’s passion for enjoying – and protecting – Nature.
At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. The brand has committed to plant 50 million trees worldwide by 2025, and has a bold vision for its products to have a net positive impact on Nature by 2030, giving back more than they take. To share in Timberland’s mission to step outside, work together and move the world forward, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.
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