Effective Immediately Across CMT and CMT Music Channels
Submitted by ViacomCBS
Today, CMT announced that it will institute 50/50 video airplay for female artists on both CMT and CMT Music channels, effective immediately. The news was shared this morning by @CMT on Twitter here. Out of the full 29-hour primetime video hours across platforms, females are guaranteed to account for half, an increase from the 40/60 ratio.
“Time is really up in 2020! All the talk around what can be done to support females in country music needs to transform into action, once and for all,” shared Leslie Fram, SVP of Music & Talent, CMT. “At CMT, we are stepping up our own commitments, in addition to our work through the CMT Next Women of Country franchise, and will be announcing a new initiative in the coming weeks that will spark this much-needed change in our industry.”
Last week, Fram appeared on TBS’ “Full Frontal With Samantha Bee” to discuss the issue of sexism in country music. The piece was filmed on-site at CMT’s Next Women of Country event with Brandi Carlile and Tanya Tucker, plus features interviews with Margo Price & Mickey Guyton. WATCH here. The segment sparked an outpouring of coverage of the issue from The Washington Post, Rolling Stone, NPR and more.
CMT remains committed to advancing females in country music (see below) and will announce additional initiatives within the coming weeks to create action and change in our industry. Follow @CMT on Facebook, Instagram, Twitter and YouTube and #CMTEqualPlay for more information.
CMT is committed to equality for female artists via:
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