Submitted by CNH Industrial
IVECO, the commercial vehicles brand of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI), has deep roots in Brazil, with extensive manufacturing presence in the country. And in order to integrate more effectively in the countries and communities in which CNH Industrial operates, the Company and its brands adopt social initiatives that respect both people and the region. In this vein, IVECO inaugurated the Solidarity Cargo project in South America back in 2015 with the aim of helping underprivileged communities in concrete ways.
This year Christmas cheer was brought to an isolated corner of Minas Gerais state in northern Brazil, to the poetically named town of Fruta de Leite, literally ‘Milk Fruit’ town. The town’s 6,000 inhabitants, predominantly involved in subsistence farming, were visited not by Santa’s sleigh but by an IVECO Hi-Way truck, laden with educational materials, which will be used in the town’s schools and day care centers. Notebooks, pencil cases, educational games and play equipment were among just some of the 2,000 items which will be put to good use. These items will make a significant difference to their day-to-day lives.
Watch this inspirational webisode during which we hear from students, teachers and youth workers, who all pay testament to the real-life impact these gifts will have. Discover how this was more than just about transporting goods from one place to another, rather it was about carrying hope, the means to make a difference and most importantly the dream of a better future.
Watch the episode at: cnhindustrial.com/christmasdelivered_en
CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and STEYR for tractors and agricultural machinery; CASE Construction Equipment and New Holland Construction for earth moving equipment; IVECO for commercial vehicles; IVECO BUS and Heuliez Bus for buses and coaches; IVECO ASTRA for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions.
Sustainability at CNH Industrial
CNH Industrial has a proactive approach to sustainability, which is in tune with global changes. We have set long-term targets to align with the United Nation’s Sustainable Development Goals and we are driven to ensure that our footprint is sustainable, and one that leaves a positive and lasting impression. Furthermore, CNH Industrial is a recognized as a sustainability leader in its field, having been named as the Industry Leader in the Machinery and Electrical Equipment segment of the Dow Jones Sustainability Indices (DJSI), World and Europe, for nine consecutive years, as well as being admitted to range of sustainability indices.
More from CNH Industrial