Now Reading
Christmas Delivered
Christmas Delivered
Published 12-23-19
Submitted by CNH Industrial
Above: Click here to watch video. Below: CNH Industrial brand IVECO brings some Christmas cheer to a remote Brazilian community in the form of educational materials and play equipmnent.IVECO, the commercial vehicles brand of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI), has deep roots in Brazil, with extensive manufacturing presence in the country. And in order to integrate more effectively in the countries and communities in which CNH Industrial operates, the Company and its brands adopt social initiatives that respect both people and the region. In this vein, IVECO inaugurated the Solidarity Cargo project in South America back in 2015 with the aim of helping underprivileged communities in concrete ways.
This year Christmas cheer was brought to an isolated corner of Minas Gerais state in northern Brazil, to the poetically named town of Fruta de Leite, literally ‘Milk Fruit’ town. The town’s 6,000 inhabitants, predominantly involved in subsistence farming, were visited not by Santa’s sleigh but by an IVECO Hi-Way truck, laden with educational materials, which will be used in the town’s schools and day care centers. Notebooks, pencil cases, educational games and play equipment were among just some of the 2,000 items which will be put to good use. These items will make a significant difference to their day-to-day lives.
Watch this inspirational webisode during which we hear from students, teachers and youth workers, who all pay testament to the real-life impact these gifts will have. Discover how this was more than just about transporting goods from one place to another, rather it was about carrying hope, the means to make a difference and most importantly the dream of a better future.
Watch the episode at: cnhindustrial.com/christmasdelivered_en
CNH Industrial
CNH Industrial
CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
More from CNH Industrial
