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Bridgestone Introduces New Collaboration Center in Museum Tower Kyobashi to Drive Innovation, Design and Brand Projects

Bridgestone Introduces New Collaboration Center in Museum Tower Kyobashi to Drive Innovation, Design and Brand Projects

Published 12-11-19

Submitted by Bridgestone Americas

Bridgestone Corporation today announced the opening of Bridgestone Cross Point (BXP) at Museum Tower Kyobashi in Tokyo. BXP is designed to foster open collaboration among Bridgestone, its customers and its partners to help drive innovation, design and brand projects that will deliver advanced, sustainable solutions for a world in motion. 

Plans include a multi-purpose open space located on the building’s 21st floor that will host events, seminars, forums, and more to encourage creative engagement with various internal and external stakeholders. Additionally, the first floor will serve as a street-level showroom for showcasing new Bridgestone innovation and solutions initiatives to the public. Both areas are scheduled to open early in 2020. 

BXP is part of a series of significant construction projects designed to accelerate Bridgestone’s transformation into a global leader in advanced mobility and sustainable solutions for future generations. BXP will serve as the new hub for Bridgestone design innovation while additional renovation activities in Kodaira, Tokyo and Yokohama, Kanagawa Prefecture will enhance the company’s technical research, development, and testing capabilities. Together, these projects will better position Bridgestone to create new value for its customers, its partners, and its communities in alignment with its long-standing corporate mission of “Serving Society with Superior Quality.” 

Museum Tower Kyobashi, where BXP will be established, is a new building completed in July 2019 at a location that previously served as Bridgestone’s global headquarters. The Artizon Museum (formerly the Bridgestone Museum of Art) will also open in January 2020 in a section of this new building. This close affiliation between art and design offers the ideal environment for Bridgestone to cultivate creative collaboration and communicate its ongoing contributions to society’s advancement. 

Overview of Bridgestone Cross Point:

Naming: Bridgestone Cross Point represents a place where people, ideas, companies and society intersect to create new value. The name expresses a central point to serve as the foundation for innovative collaboration and design. 

Opening: Showroom (1F): From January 2020

Office space (21F): From March 2020

Address: Museum Tower Kyobashi, 1-7-2 Kyobashi, Chuo-ku, Tokyo

About Bridgestone Corporation: Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

Bridgestone Corporation
Public Relations Department
1-1, Kyobashi 3-chome Chuo-ku,
Tokyo 104-8340,
Japan Phone: +81 3-6836-3333
Fax: +81 3-6836-3184

Bridgestone Americas logo

Bridgestone Americas

Bridgestone Americas

Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company is dedicated to improving the way people live, work, move and play in all of the communities it calls home.

Corporate Social Responsibility

Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.

The best companies not only perform for their stakeholders, but also contribute to a better world.

Through innovative technology, Bridgestone is committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, the company is also focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.


We are committed to utilizing our strengths and competencies to address health, safety and education issues in our communities.


Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers.


We are committed to continually working toward a sustainable society with integrity and in unity with our customers, partners, communities and the world around us.

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