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CNH Industrial Teams up With Artcenter College of Design to Reimagine Construction Equipment

CNH Industrial Teams up With Artcenter College of Design to Reimagine Construction Equipment

Published 11-25-19

Submitted by CNH Industrial

Above: The Artcenter students that participated in the challenge with the CASE Construction Loader Backhoe. Below: Click here to watch video

  CNH Industrial (NYSE: CNHI /MI: CNHI) collaborated with students at ArtCenter College of Design in Pasadena, California, U.S.A., to develop and inspire sustainable designs for CASE Construction Equipment, a global construction equipment brand of CNH Industrial, for the not-too-distant future.

The latest CNH Industrial Behind the Wheel webisode provides viewers with a behind-the-scenes look at the students’ creative processes, in developing designs for more sustainable construction equipment.

ArtCenter students were challenged to re-imagine the legendary CASE Loader Backhoe. They were asked to develop an improved Loader Backhoe or a comparable machine that does not exist today but can perform specific functions (e.g. dig, move dirt/material, grading, dozing) in a more efficient, convenient and comfortable way to improve the overall operator experience. A fundamental part of this challenge was to transform the interior cab into a mobile workspace. Students also needed to take safety considerations into account given that construction equipment is often used in built-up areas. This teaches the students about the other surrounding factors that contribute to the design process.

The design ideas took account of many sustainable issues impacting modern construction equipment, such as smart technologies, alternative fuels/energy and semi-autonomous operations.

The collaboration with ArtCenter highlights CNH Industrial’s commitment to promote young talent and offer opportunities to work with industry professionals and broaden their design portfolio. In return, CNH Industrial gains fresh outside perspectives on product innovation and a sustainable future.

ArtCenter College of Design is a global leader in art and design education. Founded in 1930 and located in Pasadena, California, it offers 11 undergraduate and seven graduate degrees in a wide array of industrial design, visual and applied arts disciplines, as well as a joint MS/MBA program with the Drucker School of Management and a minor in Social Innovation through the Designmatters program.

CNH Industrial has longstanding relationships with leading academic design institutes around the world, including the Royal College of Art (London, UK), Domus Academy (Milan, Italy) and the Nantes School of Design (Nantes, France).

Watch online at: cnhindustrial.com/designchallenge_en

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About CNH Industrial
CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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