Children's Miracle Network Hospitals' E-Commerce Giving Plugin to Facilitate Point-of-Sale Donations
Submitted by Children's Miracle Network Hospitals
E-commerce retailers The Brick and Finer & Dandy have partnered with Children’s Miracle Network Hospitals® (CMN Hospitals) to empower customers to donate to their local children’s hospitals with every online purchase.
CMN Hospitals’ in-store partners have been raising funds for hospitals across North America through point-of-sale engagement since 1983. The Brick and Finer & Dandy have now joined Kendra Scott as the first to bring the charitable checkout experience to online shoppers with CMN Hospitals’ new e-commerce Giving Plugin. Skincare company Bee Great and specialty athletic retailer Potomac Running Club are expected to join the network of partners in the coming months.
“The Brick has a long and strong history of giving and making a difference in our communities, particularly supporting the health and well-being of children,” said Dave Freeman, President, The Brick. “Customers visiting our stores have the opportunity to witness first-hand our partnership with Children’s Miracle Network Hospitals and our commitment to children’s health. CMN Hospitals’ Giving Plugin allows us to provide this same experience to our online customers.”
Powered by GiveWorx, the CMN Hospitals Giving Plugin operates through API integration with any e-commerce website. After a customer completes a purchase, a window appears asking if they would like to donate to their local children’s hospital, the name of which populates dynamically based on the customer’s IP address. The customer then selects their desired contribution amount, the Giving Plugin charges the donation to the payment method that was used to make the initial purchase and the full contribution amount is securely routed directly to the recipient hospital. The Plugin can be installed and ready for use in less than two weeks and donations are entirely customer-funded, requiring no financial investment or accounting from the merchant.
“Upon learning that most of CMN Hospitals’ funds are raised just $1 at a time, I was confident that even a small shop like mine could make a big impact,” said Courtney White, CEO and Founder, Finer & Dandy. “Children-first values really resonate with our community of customers. We've had inspiring success with donation events in the past and we look forward to using the Giving Plugin to build on that, personalizing the giving experience even more while underscoring the values we share with our customers.”
Children’s Miracle Network member hospitals treat more than 10 million children every year. Donations raised through CMN Hospitals’ corporate partners provide critical funding for medical equipment, patient education, life-saving research and charity care for sick and injured children when insurance and Medicaid fall short.
“Consumers are increasingly expecting that the companies they do business with demonstrate care and consciousness for the communities they share,” said John Lauck, CEO, CMN Hospitals. “Providing a simple, secure way for customers to support children’s health in their hometowns when they shop online helps forge meaningful customer connections while driving loyalty.”
To learn more about how the Children’s Miracle Network Hospitals e-commerce Giving Plugin can help engage online customers, visit https://childrensmiraclenetworkhospitals.org/thegivingplugin/
About The Brick
Focused on Saving You More, The Brick is Canada’s largest retailer of furniture, appliances, mattresses and electronics. With more than 220 stores and over 5,000 employees across the country, we’re proud to be part of your community.
Vice President, Legal and Corporate Secretary, The Brick
16930 114 Ave Edmonton, AB T5M 3S2
About Finer & Dandy
Finer & Dandy is a specialty online retailer dedicated to providing the finest, dandiest selection of high-quality baby products, organic swaddles and clothing for infants and babies U.S. sizes 2T-6. Each piece is hand-selected from suppliers across the U.S., Europe and Asia and shipped directly to parents.
CEO and Founder, Finer & Dandy
2213 Wellington Ln. Cornith, TX 76210
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals has been raising awareness and funds for local children’s hospitals through retail point-of-sale engagement since 1983, benefitting more than 170 member hospitals across the United States and Canada. Through relationships with corporate partners, online and offline donations have generated more than $6 billion for children’s hospitals—most given a dollar at a time. To learn more about the needs of children’s hospitals across the United States, Canada and in your hometown, visit https://childrensmiraclenetworkhospitals.org
Vice President, Content Development, Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals has been raising awareness and funds for local children’s hospitals through retail point-of-sale engagement since 1983, benefitting more than 170 member hospitals across the United States and Canada. Thanks to our corporate partners, online and offline donations have generated more than $5.7 billion for children’s hospitalsâ€”most given a dollar at a time.
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