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A Coffee Cup Free Zone

Published 08-27-19

Submitted by CNH Industrial

 FPT Industrial, the global powertrain brand of CNH Industrial N.V. (NYSE:CNHI / MI:CNHI) is driving down waste at its facility in Betim, Minas Gerais State in North Eastern Brazil, by eliminating single use cups.

All 120 employees at the location’s state of the art technical center received a ‘zero-waste cup kit’ consisting of both reusable plastic and porcelain cups. Every day, this is expected to eliminate 190 cups, which might not sound much, but multiplied over the course of the year, it amounts to nearly 50,000. 

This small step forms part of the brand’s wider sustainability initiatives which encompass all areas of its business, from making the very largest power generators more efficient, to community projects aimed at reducing the levels of plastic in our oceans and improving green spaces.

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CNH Industrial

CNH Industrial

CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and STEYR for tractors and agricultural machinery; CASE Construction Equipment and New Holland Construction for earth moving equipment; IVECO for commercial vehicles; IVECO BUS and Heuliez Bus for buses and coaches; IVECO ASTRA for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions.

Sustainability at CNH Industrial
CNH Industrial has a proactive approach to sustainability, which is in tune with global changes. We have set long-term targets to align with the United Nation’s Sustainable Development Goals and we are driven to ensure that our footprint is sustainable, and one that leaves a positive and lasting impression. Furthermore, CNH Industrial is a recognized as a sustainability leader in its field, having been named as the Industry Leader in the Machinery and Electrical Equipment segment of the Dow Jones Sustainability Indices (DJSI), World and Europe, for nine consecutive years, as well as being admitted to range of sustainability indices.

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