Submitted by Nestlé
Nespresso is partnering with Swedish bike brand Vélosophy to produce a stylish bicycle made from recycled aluminum coffee capsules, demonstrating both brands’ commitment to a circular economy.
1000 limited edition RE:CYCLE bikes made from over 300,000 recycled Nespresso Arpeggio capsules will be available from August 12, sold exclusively on Vélosophy’s ecommerce platform velosophy.cc
Aluminium is one of the world’s most valuable resources, because it can be re-melted and reused infinitely. Designed to highlight the potential of recycling Nespresso’s aluminum capsules, RE:CYCLE encourages consumers to consider how they can make a positive impact.
Jean-Marc Duvoisin, CEO of Nespresso, said: “Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminum Nespresso capsules. By using recycled capsules to make beautiful bicycles, Vélosophy brings sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling.
“We have been inspired by working with Vélosophy, and I hope the RE:CYCLE bicycle inspires people to recycle,” Jean-Marc Duvoisin added.
Jimmy Östholm, CEO and Founder of Vélosophy, said: “We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminum.”
“I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced,” he added.
Nestlé©, with headquarters in Vevey, Switzerland, was founded in 1866 by Henri Nestlé© and is today the world's leading nutrition, health and wellness company. Sales at the end of 2013 were CHF 92bn. We employ 333 214people and have 456 factories in 86 countries.
Nestlé© believes that for a company to be successful in the long term and create value for its shareholders, it must also create value for society. At Nestlé© this begins with the creation of superior long term value for shareholders by offering products and services that help people improve their nutrition, health and wellness, Creating Shared Value is the approach Nestlé© takes to the business as a whole.
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