DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation launched a national campaign today aimed at providing access to sports for 1 million young athletes nationwide by 2024. The campaign’s TV spot is set to debut on Sunday, August 4 with additional campaign support on digital, social media and in-store. The 30 and 60 second ads, “To Whom it May Concern,” feature youth athletes and teams that are representative of communities around the country currently facing the youth sports budget crisis head-on, along with a call to action to “help us, help them.”

DICK’S customers can now donate to The DICK’S Sporting Goods Foundation’s Sports Matter program in a number of ways including at the store checkout, on sportsmatter.org, by texting key word “SPORTS” to 20222 or through a “donate now” button on Facebook. All donations will directly support youth sports programs across the country. Additionally, DICK’S is matching up to $1 million in donations made by customers to The DICK’S Foundation through September 13, 2019.

“All over America, in the communities that need it most, fewer sports team are being offered, fields are being neglected and kids are left with little to no resources to play sports,” said Ed Plummer, Chief Marketing Officer, DICK’S Sporting Goods and a member of the Board of Directors of The DICK’S Foundation. “This campaign provides a powerful reminder that a big issue remains, and we are partnering with the communities we serve to help provide much needed funding and solutions.”

The TV spot was filmed in Birmingham, AL and many of the athletes featured in the ad hail from nearby Fairfield High School. The school’s athletic department will receive a $25,000 grant on behalf of the DICK’S Foundation Sports Matter program. Additionally, The DICK’S Foundation will fully-fund all Sports Matter projects currently on DonorsChoose.org totaling more than $450,000 and impacting nearly 40,000 youth athletes.

Since 2014, DICK’S and the DICK’S Foundation have pledged more than $100 million to support youth sports teams and leagues in need. The Sports Matter program strives to increase awareness for the growing issue of underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations.   

For more information on Sports Matter, visit SportsMatter.org.

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About The DICK’S Sporting Goods Foundation

The DICK’S Sporting Goods Foundation is an exempt 501(c)(3) non-profit corporation with a mission to inspire and enable sports participation.  It was created by DICK’S Sporting Goods, Inc. as a private corporate foundation to support DICK’S charitable and philanthropic activities. 

Contact DICK’S Sporting Goods: press@dcsg.com

DICK'S Sporting Goods

DICK'S Sporting Goods

Founded in 1948, DICK'S Sporting Goods is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of October 30, 2021, the Company operated 734 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a combination of its dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Outdoor, Fitness and Footwear.

Headquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy, Field & Stream and Public Lands specialty stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront.

For more information, visit the Investor Relations page at dicks.com.

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