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DICK’S Sporting Goods and the DICK’S Sporting Goods Foundation Unveil National Campaign to Help Give 1 Million Kids the Chance to Play Sports

In celebration of the campaign’s kickoff, The DICK’S Foundation will fully fund all Sports Matter projects on today impacting nearly 40,000 young athletes

Published 08-02-19

Submitted by DICK'S Sporting Goods

DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation launched a national campaign today aimed at providing access to sports for 1 million young athletes nationwide by 2024. The campaign’s TV spot is set to debut on Sunday, August 4 with additional campaign support on digital, social media and in-store. The 30 and 60 second ads, “To Whom it May Concern,” feature youth athletes and teams that are representative of communities around the country currently facing the youth sports budget crisis head-on, along with a call to action to “help us, help them.”

DICK’S customers can now donate to The DICK’S Sporting Goods Foundation’s Sports Matter program in a number of ways including at the store checkout, on, by texting key word “SPORTS” to 20222 or through a “donate now” button on Facebook. All donations will directly support youth sports programs across the country. Additionally, DICK’S is matching up to $1 million in donations made by customers to The DICK’S Foundation through September 13, 2019.

“All over America, in the communities that need it most, fewer sports team are being offered, fields are being neglected and kids are left with little to no resources to play sports,” said Ed Plummer, Chief Marketing Officer, DICK’S Sporting Goods and a member of the Board of Directors of The DICK’S Foundation. “This campaign provides a powerful reminder that a big issue remains, and we are partnering with the communities we serve to help provide much needed funding and solutions.”

The TV spot was filmed in Birmingham, AL and many of the athletes featured in the ad hail from nearby Fairfield High School. The school’s athletic department will receive a $25,000 grant on behalf of the DICK’S Foundation Sports Matter program. Additionally, The DICK’S Foundation will fully-fund all Sports Matter projects currently on totaling more than $450,000 and impacting nearly 40,000 youth athletes.

Since 2014, DICK’S and the DICK’S Foundation have pledged more than $100 million to support youth sports teams and leagues in need. The Sports Matter program strives to increase awareness for the growing issue of underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations.   

For more information on Sports Matter, visit


About The DICK’S Sporting Goods Foundation

The DICK’S Sporting Goods Foundation is an exempt 501(c)(3) non-profit corporation with a mission to inspire and enable sports participation.  It was created by DICK’S Sporting Goods, Inc. as a private corporate foundation to support DICK’S charitable and philanthropic activities. 

Contact DICK’S Sporting Goods:

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DICK'S Sporting Goods

DICK'S Sporting Goods

DICK'S Sporting Goods, Inc. is a leading omnichannel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. Headquartered in Pittsburgh, Pennsylvania, the Company also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores.

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