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Can the Circular Economy End the Era of "Throwaway Living"?

By: Yesh Pavlik Slenk

Published 06-21-19

Submitted by EDF+Business

In 1955, LIFE magazine ran an ad promoting “Throwaway Living,” encouraging the use of disposable items as a way to help cut down on household chores.

We used to depend on plastic, and now, our planet is being suffocated by it. Environmental impacts are showing the need for a more circular economy, and businesses are responding by offering innovation solutions, such as new products, packaging and business models, to address resource scarcity and climate risk – not to mention unlock a $4.5 trillion economic opportunity.

I recently caught up with Brendan Edgerton, the Director of Circular Economy at the World Business Council for Sustainable Development (WBCSD), and EDF Climate Corps alum, about the progress being made toward circular models of design and production – and his love of Swiss chocolate.

Continue reading on 3BL Media.

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