Plugin Facilitates Online Donations to More than 170 Local Children's Hospitals
Submitted by Children's Miracle Network Hospitals
Children’s Miracle Network Hospitals® (CMN Hospitals) has announced the first secure e-commerce plugin to collect charitable donations from online shoppers at the point of sale. Powered by GiveWorx, the CMN Hospitals Giving Plugin integrates easily with any existing e-commerce website and can be ready for use in two weeks.
CMN Hospitals has been raising awareness and funds for local children’s hospitals through retail point-of-sale engagement since 1983. Available exclusively to corporate partners of CMN Hospitals, the Giving Plugin allows merchants to extend the in-store customer experience to e-commerce, empowering shoppers to donate to their local children’s hospitals with every online purchase.
“As the e-commerce space grows more competitive, companies are looking for ways to improve their online customer experience and set themselves apart,” said John Lauck, CEO, CMN Hospitals. “Connecting online shopping to the needs of children in customers’ communities deepens customer relationships, builds affinity and encourages repeat business, lending local appeal to e-commerce businesses across North America.”
Built by financial technology specialists, the CMN Hospitals Giving Plugin operates through an API integration with each merchant’s e-commerce website. After a customer completes a purchase, a window appears asking if they would like to donate to their local children’s hospital, the name of which populates dynamically based on the customer’s IP address. The customer then selects their desired contribution amount, the Giving Plugin charges the donation to the payment method that was used to make the initial purchase and the full contribution amount is securely routed directly to the recipient hospital. Donations are entirely customer-funded and require no financial investment or accounting from the merchant.
“As we pursue new partnerships with e-commerce businesses to expand the impact of our cause, data security, particularly with regard to customer payment information, is a top priority,” said Lauck. The Giving Plugin maintains industry-leading compliance with the Payment Card Industry Data Security Standard (PCI-DSS) to safeguard sensitive customer data and ensure donations are processed responsibly.
Children’s Miracle Network member hospitals treat more than 10 million children every year. Donations raised through CMN Hospitals’ corporate partners provide critical funding for medical equipment, patient education, life-saving research and charity care for sick and injured children when insurance and Medicaid fall short.
“We’re grateful to the partners who have joined in our goal to save and improve the lives of as many children as possible,” says Lauck. “Making our point-of-sale donation model available to e-commerce businesses as well as those who operate in-store brings us closer to that goal.”
To learn more about how the Children’s Miracle Network Hospitals e-commerce Giving Plugin can help engage online customers, visit https://childrensmiraclenetworkhospitals.org/thegivingplugin/
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals has been raising awareness and funds for local children’s hospitals through retail point-of-sale engagement since 1983, benefitting more than 170 member hospitals across the United States and Canada. Through relationships with corporate partners, online and offline donations have generated more than $5.7 billion for children’s hospitals—most given a dollar at a time. To learn more about the needs of children’s hospitals across the United States, Canada and in your hometown, visit https://childrensmiraclenetworkhospitals.org
Vice President, Content Development, Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals has been raising awareness and funds for local children’s hospitals through retail point-of-sale engagement since 1983, benefitting more than 170 member hospitals across the United States and Canada. Thanks to our corporate partners, online and offline donations have generated more than $5.7 billion for children’s hospitalsâ€”most given a dollar at a time.
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