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MOMS Orange County Names Epsilon as 2019 Champion for Babies & Families

Published 01-18-19

Submitted by Alliance Data

MOMS Orange County presents its Champion for Babies & Families award to Epsilon, a global leader in creating connections between people and brands, and an Alliance Data company. MOMS Orange County, a nonprofit organization dedicated to serving low-income pregnant women and young families for more than 26 years, launched the Champion for Babies & Families award in 2018 to honor and celebrate Orange County employers that create working environments which are exceptionally supportive of expectant employees and new families.

“We are honored to present Epsilon with our Champion for Babies & Families Award and commend their outstanding support of their employees who are new parents,” said MOMS Orange County CEO Pamela Pimentel, RN.  

Epsilon, an all-encompassing  global marketing company, takes great measures to support new families and employees who are expecting. The company offers 12 weeks of leave for new parents whether they have a child, adopt or have a foster child placed with them. The company increased their medical insurance coverage to include fertility treatments in 2019, and they provide financial support to families wishing to adopt. Epsilon provides nursing rooms, free breast pumps and a variety of child care options and support through Life Solutions.

“Adding a new member to the family is an exciting and potentially stressful time. Because our associates are vital to the success of our business, we support these major life changes to make the transition to parenthood a little easier,” shared Laurie Fry, Epsilon senior vice president of human resources..   

PHFE WIC was also honored with the 2019 Champion for Babies & Families award. WIC is a nutrition education program for low-income pregnant, breastfeeding and postpartum women, infants and children under age five.

Santa Ana-based MOMS Orange County plans to continue the tradition of honoring employers who go above and beyond to support pregnant employees and new parents. Nominations for the 2020 Champion for Babies and Families award will be accepted beginning in July 2019. For nomination information, please send inquiries to

About MOMS Orange County
MOMS Orange County formed 26 years ago in response to a crisis in access to prenatal healthcare for low-income, at-risk women. Today, MOMS Orange County serves more than 3,200 low-income families annually, directly influencing improvements in birth outcomes, maternal health, and developmental indicators among infants within a highly disadvantaged population.

To learn more about MOMS Orange County, visit

Media Contact
Barbara Kimler PR 

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Alliance Data

Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies.

Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program.

For more information about the company, visit our website,, or follow us on Twitter via @AllianceData.

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