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Commit to Clean: Seventh Generation Partners With Sierra Club’s ‘Ready for 100’ Campaign Encouraging Cities to Commit to 100% Clean, Renewable Energy

Mission-led household and personal care products company also launches digital campaign with Mic.com to highlight the stories of individuals fighting for climate justice

Published 08-01-18

Submitted by Seventh Generation

(GLOBE NEWSWIRE) - Seventh Generation, a leading household and personal care products company and pioneer in the eco-friendly products space, today announced a partnership with grassroots environmental organization the Sierra Club. 

Through the partnership, Seventh Generation will help encourage cities to commit to 100 percent clean, renewable energy as part of the Sierra Club’s Ready for 100 campaign, which is working in communities nationwide to advance an equitable transition to 100 percent clean energy like wind and solar. The use of fossil fuels causes toxic pollution that harms human health and disproportionately threatens vulnerable populations, especially low-income communities, communities of color, and children. Seventh Generation and the Sierra Club will build awareness for clean energy solutions to combat these issues and drive action to support the growing Ready For 100 movement.

As part of this partnership, Seventh Generation is today launching a new digital marketing campaign with Mic.com to illustrate the benefits that a switch to renewable energy will have for human health and elevate the stories of people across the country who are leading the clean energy transition. The five-part docu-style video series, “Commit to Clean,” launches today on Mic.com and features the work being done in communities across the country to create positive momentum toward 100 percent clean, renewable energy.

“Seventh Generation has long been an advocate for people and planet health, and the Sierra’s Club’s Ready for 100 movement gives us an outlet to take meaningful action and create change that can have an immediate, positive impact on the health of local communities,” said Joey Bergstein, Chief Executive Officer of Seventh Generation. “Rather than sit on the sidelines and wait for action at the federal level, states and cities are showing that we can move forward now. Together with the Sierra Club, we’re showcasing that renewable energy is an affordable and attainable solution, and one that will help create positive, lasting change for ourselves and our families, our planet and the next seven generations.”

More than 70 cities across the United States have now committed to transition entirely to clean, renewable sources of energy. Just in the past month, the City of Denver became the largest city in Colorado to establish a goal of transitioning to 100 percent clean, renewable electricity. At least six cities in the U.S. are now powered by 100 percent clean energy.

“There are many leaders in the growing movement to power our cities with clean and renewable energy,” said Jodie Van Horn, Director of the Sierra Club’s Ready for 100 Campaign. “We are excited to partner with Seventh Generation, a company that prioritizes the health of families and the planet, to help amplify community voices and inspire others to take action to move our communities towards 100% clean energy for all.”

For more information on the partnership and campaign, please visit: https://www.seventhgeneration.com/fmp/Readyfor100Action-climate-change.

About Seventh Generation  
For nearly 30 years, it’s been Seventh Generation’s mission to help you protect your world with our environmentally conscious and effective household products. Our products are solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation offers a full line of laundry, dish and household cleaners, baby products including

Free & Clear diapers, training pants and baby wipes, plus recycled paper products and recycled plastic trash bags, and feminine care products including Organic certified tampons. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.7genreport.com.

About the Sierra Club 
The Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 3.5 million members and supporters nationwide. In addition to creating opportunities for people of all ages, levels and locations to have meaningful outdoor experiences, the Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and litigation. For more information, visit http://www.sierraclub.org.

Brandi Thomas
Seventh Generation

T: (802) 658-3773 x 760
bst@seventhgeneration.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/53305493-ebfe-409b-acf0-817093649ee9

A video accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/15196eda-3e7a-4327-bd2c-93ae4aef57cb

Seventh Generation logo

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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