How companies are advancing gender equality through purpose-driven cultures
Submitted by Benevity
Gender equality is front and center in the public conversation as never before, and people are looking for ways to get involved and make a difference with more urgency and action. When we look at data from the hundreds of Fortune 1000 companies that use Benevity’s platform, volunteering time for women’s causes is growing at twice the rate of overall active volunteerism. On International Women’s Day itself, we saw donation activity double from 2016 to 2017, and donations to causes dedicated to women’s issues grew by nearly 12 times. These issues have tremendous personal resonance and meaning for so many of us because gender inequality is a deeply-felt, lived experience, and the opportunity to engage in open dialogue that holds individuals, companies and governments accountable is powerful.
That’s why it’s so important this International Women’s Day for companies to reflect on how they’re participating in the gender conversation—and not just on March 8, but all year round. We’ve talked a lot recently about how people are increasingly looking to companies to take a leadership role on social justice issues. For International Women’s Day this year we wanted to share some examples from our client community of companies who are leading the way. For them, planting the flag in support of diversity and gender equality is crucial to their success.
Benevity's microdonation software is the engine for socially responsible businesses to engage their customers, employees and others (such as their supply chain or advertisers) in optional charitable giving. Benevity lets companies embed user-directed, tax-receiptable donations and corporate matching programs into their existing transaction environments, using their own brands and systems. Benevity makes it easy for companies to build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives that increase engagement, brand differentiation and return on investment, while tying directly to business activities that drive the company's bottom line. Benevity's goal is to help build user-driven giving opportunities into all types of existing online interactions to involve customers and employees in giving to causes they care about; building greater loyalty, differentiation and customer and employee stickiness. Benevity wants to help companies and their customers, employees and partners turn "feel good" into real good, and change the landscape of philanthropy in the process.
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