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Texas Trees Foundation Announces New Dallas Urban Heat Island Effect Report and Findings, Sponsored by Alliance Data and Wells Fargo

Texas Trees Foundation Announces New Dallas Urban Heat Island Effect Report and Findings, Sponsored by Alliance Data and Wells Fargo

Published 08-18-17

Submitted by Bread Financial

 Texas Trees Foundation (“Texas Trees”) announced findings from the 2017 Dallas Urban Heat Island Effect report, a year-long study of the impacts and implications of air temperatures at the neighborhood level. Most notable among them: Dallas is heating up faster than every city in the country except for Phoenix.

The Dallas Urban Heat Island study and ensuing report was completed by Dr. Brian Stone, Professor, School of City and Regional Planning, Georgia Institute of Technology, and author of The City and the Coming Climate – Climate Change in the Places We Live. The report determined, “Cities do not cause heat waves – they amplify them.  Human activities on climate at the city/regional scale, accounting for both land surface changes and emissions of greenhouses gases, may be twice as great as the impacts of greenhouse gases alone.”

Dallas, with 35 percent impervious surface (i.e., rooftops, parking lots, highways, etc.), is hot – and getting hotter. Urban areas retain heat in the buildings and pavement and are up to 15°F warmer than rural areas where trees and open space are more prevalent. 

The ramifications of urban heat adversely affect public health, longevity of infrastructure, public opinion, and our economy.  With rising temperatures come higher costs for energy and a threat to our energy supply. Key findings from the study include:

  • Sustained High Temps. Hottest areas of Dallas measured an AVERAGE HIGH of 101°F and LOW of nearly 80°F for five full months of the year.

  • Heat Kills.  Heat-related deaths peaked at 52 in 2011 in Dallas County.  Heat-related deaths in the United States account for more deaths annually than all other natural disasters combined.

  • Trees Cool. Tree planting in the hottest areas with high density residential was found to reduce deaths by more than 20 percent by merely dropping temperature alone.

    Janette Monear, Texas Trees’ chief executive officer, remarked, “Our foundation is focused on making spaces cooler, greener and cleaner, and data has long affirmed that trees are vital to achieve this laudable and critical goal.  The study we have released today is a wake-up call for all of us who call Dallas and North Texas home: We must act now to mitigate the urban heat island effect for the sake of our health, the economy and viability of our community.  North Texas is seeing unprecedented growth, and with growth comes new buildings, roads and parking lots.  It’s imperative that we come together to balance the grey with the green to ensure North Texas is a desirable place to live and work.” 

    Corporate partners like Alliance Data, Wells Fargo, and American Forests who funded the study understand the ramifications of urban heat to their bottom line. 

    “With a dual perspective from my seat as Chairman of the Board for Children’s Health System of Texas, and as the leader of a Fortune 500 company headquartered in North Texas, the economic impact of the rising temperatures in Dallas has never been more at risk,” said Ed Heffernan, President and Chief Executive Officer, Alliance Data. “We know from our partnership with Texas Trees Foundation and data from the Urban Heat Island study that health is directly impacted when temperatures increase and air quality declines. Childhood asthma rates are at an all-time high, with nearly 10 percent of all Dallas children suffering from asthma. We care about the health and well-being of our associates, which is why Alliance Data funded this study and why we’re committed to standing with Texas Trees Foundation to make a difference.”

    Texas Trees Foundation’s study offers cost-effective solutions to making Dallas one of the coolest cities in the country. Tree planting in concert with reflective pavement and roofing materials are the most cost-effective ways to manage the urban heat island effect.  Together with area municipalities, corporate leaders and non-profit partners, Texas Trees Foundation strategically plants trees in parks, school yards, along streets and other public rights-of-way and provides urban forestry consultation services to create a better quality of life throughout North Texas.

    The full report is available here.

    About Texas Trees Foundation

    Texas Trees Foundation makes possible a higher quality of life for citizens, visitors and businesses through research, technology, and education to strategically protect, plant and care for trees and to assure that all projects show a return on investment to support growth and livability.  Far more than a tree planting organization, Texas Trees collaborates with urban planners, landscape architects, developers, corporations and municipalities to improve the overall quality of life for the citizens who call North Texas home. The organization is celebrating its 35th year this fall.

    For more information, please visit:

    About Alliance Data

    Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ more than 17,000 associates at approximately 100 locations worldwide.

    Alliance Data's card services business is a leading provider of marketing-driven branded credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.

    Investor information about Alliance Data's businesses may be found here.

    Follow Alliance Data on Twitter, FacebookLinkedIn and YouTube.

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    Bread Financial

    Bread Financial

    Bread FinancialTM(NYSE: ADS) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded payment, lending and saving products.

    Formerly Alliance Data, Bread Financial is an S&P MidCap 400 company headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its 6,000+ global associates. To learn more about Bread Financial, visit or follow us on FacebookLinkedInTwitter and Instagram.

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