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Metroflor Posts Video Series Spotlighting Its Sustainable Chinese Manufacturing Operations

Chief Sustainability Officer, Chinese Colleagues Discuss Product & Social Transparency

Published 07-31-17

Submitted by Metroflor Corporation

Click here to view Video Series

Metroflor Corporation has shared a video series of the panel its Chief Sustainability Officer Rochelle Routman moderated at the Sustainatopia May 2017 conference in San Francisco. Entitled "The Voice of New China", the discussion features panelists Simon Xia, Metroflor's Shanghai General Manager and Factory Sustainability Coordinator, and Jin Song, General Manager of Elegant Plastics, a primary factory of Metroflor's LVT floors. The panel covers a wide array of subjects regarding the manufacturing environment in today's China including sustainability and transparency, energy and water efficiencies, and the factory workers' experience, as well as an audience question and answer session. 

The five-part video series is posted on Metroflor’s social media channels and YouTube. The first video introduces the company’s Chinese colleagues/panelists and discusses the current relationship Metroflor has with its factory partners. In part 2, Simon and Jin present the environmental improvements at the factory, which enhance the sustainability of Metroflor's products. Part 3 discusses product ingredient transparency and product safety, spotlighting Metroflor's participation in the International Living Future Institute's (ILFI) Declare label program and featuring Metroflor's Aspecta Ten, the first rigid core multilayer LVT floor to have a Declare label, worldwide. Part 4 focuses on the treatment of the factory workers and the transparency provided to customers who visit and tour Metroflor's factories. Part 5 concludes with questions from the audience.

Said Routman, “It was history in the making: the first time a Chinese factory manager, a Chinese product manager and a US-based sustainability officer were speaking in the same place to demonstrate how transparency and sustainability can and should unfold in the global powerhouse of manufacturing that is China. Unlike most manufacturers doing business in China who hide that fact, Metroflor is leading the way by being completely transparent about our relationship with our Chinese partners: revealing where and how our products are made, what is in them, and how the workers are treated. We were proud to come together with them to have this important discussion.”

Follow “The Voice of New China” across Metroflor’s social media channels:


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Founded in 2009, SUSTAINATOPIA uniquely brings together the global ecosystem of social, financial and environmental sustainability and impact. Consisting of both a mega-conference and a broad-ranging festival, SUSTAINATOPIA has drawn over 1,500 expert speakers from more than 60 countries during the last five years.

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Metroflor Corporation

Metroflor Corporation

Metroflor is not just the name of a company, but the essence of revolution in resilient flooring. As the leader in sustainability and transparency, we are engaging in collaborative partnerships that result in healthy, high performing and biophilically-designed products. Disruptive intelligence dictates our cuture. We are answering the need to eduate, motivate and encourage individuals to invest in a restorative ecosystem. The future starts with all of us.

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