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Unilever US Announces New Fragrance Transparency Initiative for Its Personal Care Brands

Published 02-07-17

Submitted by Unilever

Unilever United States announced today a new transparency initiative to provide people with access to additional fragrance ingredient information for its personal care products. The initiative goes beyond labeling requirements to provide in-depth product and ingredient information and includes:

  • Fragrance Ingredient Disclosure through SmartLabel™. This year, Unilever will begin to voluntarily expand its current product ingredient lists available through SmartLabel™ to include the fragrance ingredients in a product’s formulation above 0.01% (100 parts per million). Unilever aims to complete the SmartLabel™ updates by the end of 2018.

  • What’s in our Products section on UnileverUSA.com. Unilever is launching a new webpage that provides additional product information, including its approach to developing safe products, explanations of ingredient types, answers to common questions, and access to SmartLabel™.

“We believe this initiative will help consumers know more about the products they use every day and build further trust for their favorite Unilever personal care brands,” said Tamara Rogers, EVP Personal Care, Unilever United States.

In addition, several of Unilever’s U.S. personal care products are voluntarily labeled to meet the European Union’s current fragrance allergen labeling regulation. Unilever will expand this to its full U.S. personal care portfolio.

Easy Access with SmartLabel™

All of Unilever’s U.S. food and mass market personal care products -- totaling 1,800 products -- currently participate in SmartLabel™. As a U.S. industry initiative, SmartLabel™ provides people with an easy and fast way to get more information about their favorite products—beyond what can be provided on pack.

“Transparency is fundamental to running a sustainable business,” said Kees Kruythoff, President, Unilever North America. “Through SmartLabel and What’s in our Products, we are meeting the needs of our consumers who are increasingly mobile, online, and actively searching for products that are made responsibly and sustainably.”

Find more information on SmartLabel™ and Unilever products here:

            www.unileverusa.com/brands/smartlabel/

Find more information on "What’s in our Products" here:  

            www.unileverusa.com/brands/whats-in-our-products

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.

  • Halving the environmental impact of our products by 2030.

  • Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa

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Unilever

Unilever

Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011. More than half our sales are generated in emerging markets (56% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known brands including Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Radox, Sure and Lifebuoy.

Our ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 50 time-based commitments in our Unilever Sustainable Living Plan.

Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 14 consecutive years and has regained the leadership of the Food and Beverage supersector. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and were named #1 in the list of Global Corporate Sustainability Leaders in GlobeScan Inc. and SustainAbility Ltd’s latest annual survey (2012).

For more information about Unilever and its brands, please visit www.unilever.com

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