Milestone Impacts 170 Million Jars, 30 Million Squeeze Bottles, 1.3 Million Egg-Laying Hens and 331 Million Eggs Annually
Submitted by Unilever
As part of its ongoing commitment to use real, simple sustainably-sourced ingredients, Hellmann’s today announced that all Hellmann’s Mayonnaise and Mayonnaise Dressings are now made exclusively from Cage-Free Eggs across the U.S. consumer portfolio.*
In 2010, America’s favorite mayonnaise brand** set the goal to use 100% Cage-Free Eggs by 2020, becoming one of the first brands to do so at a time when only 2% of egg-laying hens in the U.S. were Cage-Free. Through a deep commitment to sustainable sourcing, and strong partnerships with suppliers and animal-welfare organizations, Hellmann’s was able to achieve the goal three years early in the U.S.
“When Hellmann’s first made this commitment, there simply weren’t enough cage-free hens in America to supply the volume of eggs needed,” said Russel Lilly, Marketing Director at Hellmann’s. “The sheer number of eggs that go into Hellmann’s products – 331 million a year – means we had to completely rebuild our supply chain in order to make our goal a reality.”
“Hellmann’s and Unilever have proven yet again that doing well goes hand-in-hand with doing good,” said Matthew Prescott, Senior Food Policy Director for The Humane Society of the United States. “People want animal welfare assurances when it comes to the food they buy, and Hellmann’s move shows just how in synch the company is with its customers.”
Hellmann’s transition to Cage-Free Eggs is one way the brand is delivering on the Unilever Sustainable Living Plan, the company’s blueprint for sustainable growth. Ultimately, Unilever is focused on delivering foods that taste good, do good and don’t cost the earth. Fans will still find the Hellmann’s products they know and love with the same taste and price, now made with 100% Cage-Free Eggs.
Lilly added, “At Hellmann’s, we know consumers increasingly want to understand where their food comes from and how it’s made. We’re focused on being a sustainable business that does the right thing and are excited our fans can feel confident they’re making a responsible and delicious choice when buying Hellmann’s.”
Consumers will be reminded of this milestone via new product labeling which calls out Hellmann’s Cage-Free Eggs and an integrated marketing campaign, ‘On The Side of Food.” The campaign includes new TV spots, which debut on January 23, and digital advertising.
* Available for sale to consumers in the U.S.
** Hellmann’s Mayonnaise is the best-selling Mayonnaise in the U.S. according to Nielsen data
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
The Unilever Sustainable Living Plan commits to:
Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030.
Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.
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Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of â‚¬46.5 billion in 2011. More than half our sales are generated in emerging markets (56% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known brands including Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Radox, Sure and Lifebuoy.
Our ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 50 time-based commitments in our Unilever Sustainable Living Plan.
Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 14 consecutive years and has regained the leadership of the Food and Beverage supersector. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and were named #1 in the list of Global Corporate Sustainability Leaders in GlobeScan Inc. and SustainAbility Ltd’s latest annual survey (2012).
For more information about Unilever and its brands, please visit www.unilever.com
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