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#SeizeTheSnowDays: Subaru WinterFest Lifestyle Tour Celebrates Winter Adventure

Mountain destination and lifestyle tour from Subaru bring together winter warriors across the country for one-of-a-kind experience

#SeizeTheSnowDays: Subaru WinterFest Lifestyle Tour Celebrates Winter Adventure

Mountain destination and lifestyle tour from Subaru bring together winter warriors across the country for one-of-a-kind experience

Published 12-30-16

Submitted by Subaru of America, Inc.

Subaru of America, Inc. has announced the start of Subaru WinterFest 2017, a one-of-a-kind, multi-city mountain destination and lifestyle tour for passionate winter warriors. Featuring fifteen stops across twelve resorts, skiers, snowboarders, winter enthusiasts and Subaru owners can enjoy live music, food and beverage, daily giveaways, gear demonstrations and more.

“Subaru has long taken pride in being a brand to facilitate your passions, including winter sports, and our all-wheel-drive vehicles help to power skiers and snowboarders to countless winter adventures,” said Alan Bethke, senior vice president of Marketing, Subaru of America Inc. “We are excited to take Subaru WinterFest on the road to resorts around the country to connect those that share our passion for all things winter.”

As part of a national partnership with POWDR Adventure Lifestyle CO., Subaru is able to bring WinterFest to North America’s most celebrated winter mountain resorts. The WinterFest Tour is being executed by POWDR’s event production group, Human Movement, an active entertainment company that specializes in fueling the adventure lifestyle through experiential programming.

Spanning eleven states across the country, Subaru WinterFest will feature live music sponsored by Harman Kardon®, performed by local DJs and acoustic rock, indie-rock and bluegrass bands at each location, along with complimentary s’mores, craft OZO coffee and hot chocolate. Attendees will also be encouraged to participate in daily giveaways and try the latest gear from partners Nordica, Lib Tech, Thule, Klean Kanteen and Under Armour.

Additionally, echoing its Love Promise commitment to both the outdoors and to supporting animals and pets, Subaru is teaming up with the National Ski Patrol to help create a scholarship fund that sends patrollers and their dogs to Wasatch Backcountry Rescue’s avalanche dog training school. Avalanche rescue dogs are an amazing resource for ski patrols as one dog can search a far larger area in much less time than even a dozen trained humans. During the WinterFest events this season, for every Subaru information form received, Subaru will donate $1 to the scholarship fund. At specific WinterFest events, patrollers will also be staging avalanche rescue demonstrations with their dogs.

A full schedule for Subaru WinterFest 2017 can be found below:

  • Dec. 31- Jan. 1 – Copper Mountain Resort, CO

  • January 7-8 – Snowbird Ski and Summer Resort, UT

  • January 14-15 – Snowshoe Mountain Resort, WV

  • January 21-22 – Jack Frost Big Boulder, PA

  • January 28-29 – Wisp Resort, MD

  • February 4-5 – Boyne Mountain Resort, MI

  • February 11-12 – Snowshoe Mountain Resort, WV

  • February 18-19 – Big Sky Resort, MT

  • February 24-25 – Boreal Mountain Resort, CA

  • February 26 – Sierra-at-Tahoe Resort, CA

  • March 4-5 – Lee Canyon, NV

  • March 11-12 – The Summit at Snoqualmie, WA

  • March 18-19 – Copper Mountain Resort, CO

  • March 25-26 – Snowbird Ski and Summer Resort, UT

  • April 1-2 – Mt. Bachelor, OR

For more information on a Subaru WinterFest stop near you, please visit www.subaru.com/events.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit media.subaru.com.

Subaru of America, Inc. Logo

Subaru of America, Inc.

Subaru of America, Inc.

Subaru of America, Inc. (SOA), based in Camden, New Jersey, is the United States-based distributor of Subaru brand vehicles. SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 retailers throughout the United States.

Subaru Love Promise: Environment 

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these goals. All Subaru products are manufactured in zero-landfill plants. Subaru is also the largest corporate donor to the National Park Foundation, providing over $55 million in support and helping protect America's over 400 national parks. Follow #SubaruLovestheEarth or visit www.subaru.com/earth

Subaru Love Promise: Pets 

Subaru believes all pets deserve a loving home and we are the largest corporate donor to the ASPCA®. Subaru is proud to help make the world a better place for them with over $51 million donated to national and local organizations, which has supported the adoption, rescue, transport, and health of over 420,000 animals. Follow #SubaruLovesPets or www.subaru.com/pets

Subaru Love Promise: Health 

Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and our retailers have supported nearly 300,000 cancer patients nationwide, making us the largest automotive donor to LLS. Follow #SubaruLovestoCare or visit www.subaru.com/care

Subaru Love Promise: Community 

Subaru is dedicated to supporting those who need it the most in our communities. From donating food to Feeding America, providing essential items to homeless shelters, helping Meals on Wheels deliver meals to seniors, or supporting the American Red Cross in disaster response, Subaru believes communities get stronger when everyone is cared for. Follow #SubaruLovestoHelp or visit www.subaru.com/help.

Subaru Love Promise: Education 

Subaru believes that all students deserve an equal and fair opportunity at a quality education. Through our partnership with AdoptAClassroom.org, Subaru and our retailers have supported more than 470,000 students nationwide and we are proud to be their largest corporate supporter. Follow #SubaruLovesLearning or visit www.subaru.com/learning

Subaru Share the Love® Event

Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 2,100 hometown charities, proving there's no limit to the amount of love we can all share. Follow #ShareTheLove or visit www.subaru.com/share.

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