(Marketwired) - Seventh Generation, a leading household and personal care products company and a pioneer in the eco-friendly products space, today announced the launch of new Free & Clear Laundry Detergent Packs. Safer Choice Certified by the Environmental Protection Agency, the latest innovation from the brand offers consumers a premium biodegradable laundry detergent pack, while continuing the company's mission to encourage ingredient transparency within the industry.

For more than 25 years, Seventh Generation has operated with the health and safety of families in mind, and remains a firm advocate for ingredient disclosure and consumer product awareness. Its new laundry packs are EPA Safer Choice Certified, and a USDA Certified Bio-based product at 94 percent, as well as free of optical brighteners, dyes and VOCs. While safety is top of mind, the brand also understands families want a laundry detergent that works. Seventh Generation's new laundry packs, are formulated to dissolve in all temperatures, safe for use in HE machines and feature quadruple-enzyme power to remove stains.

"Rather than spend money adjusting our packaging or advertising about the importance of locking up a product, Seventh Generation focused our time and resources to address the issue of safety head on by developing a new laundry pack that meets the EPA Safer Choice Standard," said John Replogle, CEO of Seventh Generation. "We remain committed to creating products that are both safe and effective and take pride in offering consumers new choices that align with our mission to nurture healthy homes."

The packs will be available in two SKUs, one of which is available exclusively as part of Target's Made to Matter program:

• Seventh Generation Free & Clear Laundry Detergent Packs (available everywhere) (MSRP $12.99)

• Seventh Generation Citrus & Cedar Scent Detergent Packs (available at Target) (MSRP $12.99)

For more information about Seventh Generation, please visit www.seventhgeneration.com.

About Seventh Generation 
 Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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