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2016 Halo Awards Honor Efforts that Do Well by Doing Good

Companies and Nonprofits Recognized by Cause Marketing Forum

Published 06-02-16

Submitted by Engage for Good

Campaigns that taught first responders to serve people with dementia, inspired young people to recycle clothing and led to the adoption of thousands of shelter animals  -- all while building stronger businesses -- were among the initiatives honored at the fourteenth annual Cause Marketing Halo Awards.

Twenty category-specific winners were selected out of more than 100 entries by the Cause Marketing Forum at its annual conference.

In addition, Safe Kids Worldwide and JetBlue each received a Cause Marketing Golden Halo Award, CMF’s highest honor, for their long-records of achievement at the intersection of profit and purpose.

Case studies of each winning campaign and profiles of the Cause Marketing Golden Halo Award winners can be found at

“Once again Halo-winning campaigns rose to the top by effectively communicating cause-related messages while measurably building a better world and the bottom line,” said Cause Marketing Forum President David Hessekiel.

This year’s Cause Marketing Halo Award-winning campaigns were: 

Best Digital Campaign
Gold: Race to Prestige – Best Buy & Call of Duty Endowment
Silver: Upgrade Your World -- Microsoft & numerous nonprofit partners

Best Education Campaign
Gold: Custom Culture -- Vans & Americans for the Arts
Silver: Think It Up – Staples, and Entertainment Industry Foundation

Best Employee Engagement Campaign
Gold: Pass the Flame -- Bank of America & Special Olympics
Silver: National Days of Service – Ameriprise Financial & Feeding America

Best Environmental/Animal Campaign
Gold: Holiday Adoption Program -- Zappos & Best Friends Animal Society
Silver: Comeback Clothes -- H&M &

Best Health Campaign
Gold: The Look at Me Project -- Samsung Canada & Autism Speaks Canada
Silver: Dementia Friendly Massachusetts -- Senior Living Residences

Best Message Campaign
Gold: Pass the Flame -- Bank of America & Special Olympics
Silver: Thumb Wars -- Sprint &

Best Point of Sale Campaign:
Gold: The Great American Milk Drive -- Milk Processor Education Program & Feeding America
Silver:  Making Wishes Come True -- GameStop & Make-A-Wish America

Best Social Service Campaign
Gold:  Jockey Being Family Backpack Program -- Jockey & Jockey Being Family Foundation
Silver:  #Unlimited --Old Navy & Boys and Girls Clubs of America 

Best Transactional Campaign:
Gold:  Healing Hands Bring a Powerful Punch Against Arthritis --Massage Envy & Arthritis Foundation
Silver:  Buy 1 Coat and We'll Give 1 Coat -- Macy's & Clothes4Souls

Best Video Campaign
Gold: The Checkup -- Humana & National Park Foundation
Silver:  Invisible -- Sapient Nitro

About The Cause Marketing Forum
Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work.

A wealth of information on cause marketing and CMF’s offerings can be found at

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Engage for Good

Engage for Good

Engage for Good (formerly the Cause Marketing Forum) helps business and nonprofit executives succeed together by providing access to actionable information, valuable contacts and recognition for outstanding work through conferences, distance learning, online resources and customized services.

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