Submitted by CreateAthon
View our video here.
Fourteen marketing organizations across the United States and Canada will host CreateAthon events during National CreateAthon Week, October 18-24.
CreateAthon is one of the marketing industry’s leading pro bono programs. As CreateAthon partners, marketing agencies, universities, corporations and professional clubs donate their time and talent by holding 24-hour marathons during which professionals and students develop marketing strategies and creative materials that can help nonprofit organizations meet specific marketing objectives. Deliverables take the form of branding initiatives; marketing, public relations and fundraising plans; creative materials in print, digital, and broadcast formats; and more.
CreateAthon was founded in 1997 by Riggs Partners, a marketing consultancy in Columbia, South Carolina. It has grown from a single-market event to a 501 (c) (3) organization that has attracted more than 100 marketing agencies, universities, corporations and professional clubs as official CreateAthon partners. Cumulatively, CreateAthon has helped more than 1,600 nonprofit organizations in the United States, Canada and the United Kingdom by delivering pro bono marketing projects valued at more than $20 million.
CreateAthon events are held every year in markets served by CreateAthon partners. The CreateAthon partners that have chosen to hold their 2015 events during National CreateAthon Week, and the clients they will serve, include:
Riggs Partners, West Columbia, SC (Founding Agency)
AAF Roanoke, Roanoke, VA
AAF Southwest Virginia, Abingdon, VA
Capacity Canada, Toronto, Canada
Flipside Creative, Vancouver, Canada
J. Fitzgerald Group, Lockport, NY
Leading Edges, Meridian, MS
Paragon Design Group, Hudson, NC
Proximo Marketing Strategies, Williamsburg, VA
RedPepper, Nashville, TN
Sales Factory + Woodbine, Greensboro, NC
Seamgen, San Diego, CA
Think Tank, St. Louis, MO
Trio Solutions, Mt. Pleasant, SC
Other CreateAthon partners holding their events this CreateAthon season include:
EGC Group, Melville, NY
FleishmanHillard, Toronto, Canada
Inspired Creative Studios, Wilmington, NC
MODassic Marketing, Richardson, TX
Stamp Idea Group, Montgomery, AL
University of South Carolina, Columbia, SC
Whitespace Creative, Akron, OH
“We are thrilled that so many of our partners are holding their events during National CreateAthon week,” said Teresa Coles, founder and board chairman of CreateAthon. “CreateAthon is such a unique opportunity for people to give back to nonprofits in their communities via their own personal strengths. Having a week dedicated to skills-based volunteerism where partner organizations are able to work simultaneously makes the movement that much more impactful.”
For more information on the program, please visit www.createathon.org.
CreateAthon® is a 24-hour pro bono marketing event that delivers professional marcomm services to nonprofit organizations that could otherwise not afford them. The program was founded by Riggs Partners in 1998 as a single event and has grown into a national 501(c)3 nonprofit that has recruited more than 100 CreateAthon partner agencies, universities, professional trade organizations and corporate marketing departments into service, with volunteer teams that bring CreateAthon events to their respective markets. To date, the program has served nonprofits in the US, Canada, Puerto Rico and the UK, delivering more than $25 million in pro bono marketing services to the nonprofit sector. To learn more about becoming a CreateAthon partner, visit www.createathon.org.
More from CreateAthon