Submit Content
Get the latest delivered to your inbox
Privacy Policy

Anheuser-Busch InBev Celebrates GUINNESS WORLD RECORDS™ Achievement for Responsible Server and Seller Pledges

Published 04-29-15

Submitted by AB InBev

Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) today released its 2014 Global Citizenship Report, highlighting the GUINNESS WORLD RECORDS™ achievement for “Most pledges received for a campaign.” The new record was reached by training bartenders, wait staff and store clerks around the world on the responsible serving and selling of alcohol beverages, and encouraging them to pledge to adopt these best practices. The company set the new record with 747,496 pledges received between Sept. 1 and Dec. 31, 2014.

The GUINNESS WORLD RECORDS™ achievement for pledges around responsible serving and selling of alcohol is just one example of how we strive to build the Best Beer Company Bringing People Together For a Better World,” said Carlos Brito, CEO of Anheuser-Busch InBev. “Our 155,000 colleagues worldwide have continued to raise the bar and partner with others to make a positive impact on the communities where we live and work, helping make our Dream a reality.”

Promoting Responsible Drinking

In addition to celebrating the GUINNESS WORLD RECORDS™ achievement, we successfully met or exceeded all six Global Responsible Drinking Goals established in 2011 to be met by the end of 2014, as confirmed by an independent auditor.  

We are currently developing a new set of Global Responsible Drinking Goals to be announced in the second half of this year that will help us further expand our efforts and strengthen collective responsibility.

Commitment to the Environment

The report also highlights the expansion of our SmartBarley program in 2014, increasing our barley grower benchmarking program to nearly 2,000 growers around the world, who compared farm performance metrics and shared best practices to deliver value to their farms and communities. In addition, we continued to invest in the development of several agriculture development initiatives under SmartBarley, including improved varieties, providing access to quality seeds and inputs, and deploying skilled agronomists to assist growers in the art of producing high quality malt barley with the fewest inputs.

One of the initiatives under the SmartBarley program focuses on investing in advancing water practices and managing water risk for growers and communities. In the U.S., we are working in partnership with key growers in Idaho on a pilot program called AgriMet, which links local climate station data to a web and mobile application that enables growers to optimize their use of irrigation water. Based on positive trial results showing a 9-20% reduction in water use for participants in 2014, the pilot will be expanded to four additional AgriMet stations in Montana in 2015.

People in the Community

In 2014, nearly 61,000 employees volunteered more than 225,000 hours of their time to support a wide variety of community activities around the world, an increase from 46,000 employees volunteering 170,000 hours in 2013.

AB InBev prepared its 2014 report in accordance with the GRI G4 Sustainability Reporting Guidelines “Core” level, and includes additional information associated with the G4 “Comprehensive” level. The full report can be found at http://www.ab-inbev.com/social-responsibility/global-citizenship-report.html.

About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Cass®, and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its approximately 155 000 employees based in 25 countries worldwide. In 2014, AB InBev realized 47.1 billion USD revenue. The company strives to be the Best Beer Company Bringing People Together For a Better World. Learn more at ab-inbev.com, at facebook.com/ABInBev or on Twitter through @ABInBevNews.

Anheuser-Busch InBev Media Contacts: 

Marianne Amssoms
Tel: +1-212-573-9281
Email: marianne.amssoms@ab-inbev.com

Jessica Adkins
Tel: +1-212-573-9288
Email: Jessica.Adkins@ab-inbev.com

Kathleen Van Boxelaer
Tel: +32-16-27-68-23
Email: kathleen.vanboxelaer@ab-inbev.com

AB InBev logo

AB InBev

AB InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depository Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world's top five consumer products companies.

Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands - those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseré¶der® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico's leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

More from AB InBev

Join today and get the latest delivered to your inbox