Revisiting Sustainability at the Volcom Pipe Pro Surf Contest
Submitted by Volcom
Volcom announces the release of the final sustainability report for the 2014 Volcom Pipe Pro and for the second year Sustainable Surf has certified it as a Deep Blue Surfing Event.
A Deep Blue Surfing Event (DBSE) is a more “ocean friendly” surf contest that reduces environmental impacts and creates social benefits for the local community. It addresses issues directly related to the local contest area including waste reduction, the use of renewable energy and the building of stronger communities. It also offsets the carbon footprint, and commits to transparent public reporting of sustainability performance.
Each year, Volcom has set out to improve upon the initiatives that started simply with issuing reusable water bottles to contestants and staff and using previous year’s vinyl banners to make the tote bags for said participants. Thus, the event has evolved to a carbon neutral event, running on locally produced bio-fuel, whose food, plates and utensils are chipped and layered into a Bokashi compost at the local farm.
Last year’s film Volcom Pipe Pro 2013: Sustainable by Design, by Nathan Peracciny, highlighted the journey of creating a more sustainable event, and interviewed many of the key players the company partnered with to make it a success.
To align with the release of the report, Volcom is also promoting the upcoming World Premiere of Nathan Peracciny’s follow up to the 2013 sustainability-in-surf documentary. The short will be screened in conjunction with World Ocean’s Day Hawaii, June 8th at the Doris Duke Theater in Honolulu, HI with a discussion panel immediately following, moderated by Volcom’s Sr. Director of Sustainability, Derek Sabori.
The new film, Sustainable by Design, will tell the behind the scenes story of the people that make the community that contributes to the event and will highlight the sustainability initiatives, the thoughts of Volcom team riders and industry insiders, as well as feature the far reaching effects that an event like this can have.
The well-crafted, concise and easy to read Deep Blue Surfing Event report can be found in it’s full format at Sustainable Surf’s website or directly at http://sustainablesurf.org/volcom-pipe-pro-2014.
For a full recap of the event, watch the Red Bull Signature Series premiere of the Volcom Pipe Pro 2014 on NBC, June 7th, 2014. Check your local listings.
About Volcom, Inc.
Volcom is a modern global lifestyle brand that embodies the creative spirit of youth culture. The company was founded in 1991 on the principles of liberation, innovation and experimentation, and this is uniquely expressed in its quality clothing, footwear, accessories and related products under the Volcom brand name. For more information, please visit www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. www.kering.com
About Sustainable Surf
Sustainable Surf is a California-based 501(c)(3) non-profit charity organization founded by social entrepreneurs. Located in the heart of the Southern CA surfing industry and at the nexus of sustainable business in Northern CA., their mission: Be the catalyst that transforms surf culture and industry into a powerful community that protects the ocean playground. http://sustainablesurf.org
Inspired by creative spirit, Volcom was founded in 1991 and creates products for the persistent who are true to their passions.
We were born to chase what we are true to. It’s not that we want to... WE HAVE TO. We have a vision that turns obstacles into opportunity, a creative courage to tempt the impossible... And embrace the strange.
Telling us to push furtherâ€¦To try again. Endlessly seeking elevation, we are all connected by this same internal force. Forever we chase that intoxicating moment when our vision is realized... The world around us goes quiet... And for brief moments, we are more than alive.
Volcom, True To This.
As a modern global lifestyle brand that embodies the creative spirit of youth culture, Volcom takes sustainability seriously and throughout our business, we are actively addressing our environmental and social impacts with a commitment to responsible manufacturing practices, better fiber sourcing, robust impact evaluation, and meaningful give backs. One more way, that Volcom remains, True to This.
At Volcom, we envision a New Future where our oceans are strong, our climate is stable, and society is fully engaged, and we operate under three guiding pillars to pursue this vision: Responsible Manufacturing, Impact Evaluation and Giving Back.
Volcom is an accredited Fair Labor Association member.
For more information, please visit www.volcom.com and/or www.volcom.com/sustainability. Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands www.kering.com.
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