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The Lucky Iron Fish Project Joins a Growing Force of Certified B Corporations

Submitted by: The Lucky Iron Fish Project

Categories: Corporate Social Responsibility, Health & Wellness

Posted: Apr 28, 2014 – 04:46 PM EST


GUELPH, O.N., Apr. 28 /CSRwire/ - The Lucky Iron Fish Project is thrilled to announce its certification as a B Corporation, celebrating with Shared Value Solutions as the first- ever Guelph companies to achieve this status.

B Corporations use the power of business to solve social and environmental problems. “At the Lucky Iron Fish Project, we believe that business has the capacity and moral obligation to solve the world’s biggest problems” says CEO and University of Guelph PhD student Gavin Armstrong. “We’re proud that we meet the higher standards of social and environmental performance, transparency, and accountability required to be B Corporation Certified”.

The Lucky Iron Fish™ is a safe, effective, easy to use solution for iron deficiency.  It is simply a piece of iron that you use in the cooking process that releases 75% of your daily-required iron intake and is reusable for up to 5 years. As iron deficiency occurs worldwide, the potential market for the Fish is immense. We are launching North American sales later this spring.

Why a fish? The Fish is a symbol for luck in Cambodia, the country that inspired this health innovation--as well as being the country in which The Lucky Iron Fish operates and invests—improving both the health and the wealth of Cambodians.

B stands for ‘Benefit’ Corporation and there are currently over 800 Certified B Corps in more than 60 industries in 32 countries with 1 unifying goal – to redefine success in business. It’s like Fair Trade certification but for the whole business, not just a particular product. B Corps are important because they inspire all businesses to compete not only to be the best in the world, but to be the best for the world.

The Lucky Iron Fish™ is a simple solution to a global problem and the B Corp symbol is a simple visible statement of The Lucky Iron Fish Project’s commitment to all things good in business and community.

The company’s shiny new B Corp profile is at

About The Lucky Iron Fish Project
The Lucky Iron Fish Project is a social entrepreneurship organization implementing a simple health innovation to alleviate iron deficiency and iron deficiency anemia in Cambodia.  With operations in Guelph and Cambodia, its vision is to become a global leader in promoting use of this health innovation to improve the lives of over 3.5 billion people who suffer from iron deficiency.

Using the Lucky Iron Fish™ every day when preparing food or sterilizing water halves the incidence of clinical anemia and increases circulating and stored iron. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world.

About B Corp
Certified B Corporations meet rigorous standards of social and environmental performance, legally
expand their corporate responsibilities to include consideration of stakeholder interests, and build
collective voice through the power of the unifying B Corporation brand. As of September 2013, there
are more than 800 Certified B Corporations from over 60 industries and 28 countries, representing
diverse multi-billion dollar marketplace.

About B LaB
B Lab is a nonprofit organization that serves a global movement to redefine success in business so
that all companies compete not only to be the best in the world, but the best for the world. B Lab
drives this systemic change through a number of interrelated initiative:

  1. building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing;
  2. passing legislation to accelerate growth of socialentrepreneurship and impact investing (12 states have already passed benefit corporation legislation);
  3. driving capital to high impact investments through the use of GIIRS Ratings and Analytics (more than 60 investors with over $3B in impact assets under management use GIIRS); and
  4. providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 7,000 businesses use B Lab’s free B Impact Assessment).

For more information, please contact:

Tania Framst Vice-President Operations
Phone: 647-237-3474


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