Print Campaign Invites People to Take a Deeper Look into the Products You Buy
Submitted by B Lab
Today, the community of nearly 900 Certified B Corporations joined together to launch the B the Change campaign, an ongoing, global effort to celebrate and reward people using business as a force for good. The 20 million friends and followers of the B Corp community received a unifying message of thanks, and an invitation to ask others to join the movement at bthechange.com.
“It’s inspiring to see nearly 1,000 companies speaking out with one, unified voice, all in an effort to celebrate and reward people using business as a force for good,” said B Lab Co-Founder, Jay Coen Gilbert.
The B the Change campaign is supported by year-long full page ads in Mother Earth News, Mother Earth Living, and Utne Reader, inviting 5 million citizen-readers to Take a Deeper Look into the Products You Buy.
Additionally, 16 B Corps, including Cabot Creamery, Plum Organics and Dogeared, have created special edition products with B the Change-enhanced packaging. These products will be sold online and at retailers including Whole Foods, Target, Wegmans, The Container Store, and Barnes & Noble. Products include food, jewelry, t-shirts, notebooks, personal care items, and home furnishings.
“Through the leadership of these sixteen companies, more people will learn about a better way to do business,” said Coen Gilbert, “and be invited to join a global movement to redefine success in business.”
The B the Change campaign is the first joint communications effort by the entire B Corp community, which includes well known brands like Ben & Jerry’s, Patagonia, Etsy and Method. B Corps come from over 60 industries and 29 countries and have met the most rigorous standards for social and environmental performance, transparency, and accountability.They are leading a global movement to redefine success in business so one day all companies compete to be the best in the world at being the best for the world.
B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world.
B Lab drives this systemic change through a number of interrelated initiative: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (20 states have already passed benefit corporation legislation); 3) developing B Analytics, a customizable platform for measuring, benchmarking, and reporting on impact 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 15,000 businesses use B Lab’s free B Impact Assessment).
For more information, visit www.bcorporation.net/bthechange.
Executives from all B Corps available for comment
For more information contact Katie Kerr at email@example.com, (610) 293-0299.
Companies with B the Change Special Edition Products
Atayne makes progressive outdoor and active apparel that drives positive environmental and social change.
Best Organics, Inc. is a leading provider of organic and sustainable gift baskets, and a brand promotion and event production company with basket-in-a-box filled with organic foods and snacks, personal care products and other eco-friendly items from local, artisan, regional and national brands made by social mission guided USA companies.
BlueAvocado is a national women-led lifestyle products company with covetable designs, affordable price points and sustainable products made from REPREVE® recycled post-consumer bottle fabric and other recycled materials that work to empower people to reduce their ecological footprint, and enable the dreams of other women entrepreneurs.
Cabot Creamery Cooperative
Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919, and makes a full line of cheeses, yogurt, sour cream, cottage cheese and butter owned by the 1200 dairy farm families with farms located throughout New England and upstate New York.
Coda Coffee’s goal is to make you feel good about the coffee you drink. A company fueled by a passion for friggin’ awesome coffee and wordly do-gooding that creates a feel-good community for everyone we touch—customers, vendors, farmers, and employees.
Handcrafted in the USA, Dogeared creates everyday jewels to wear and share with messages that make the moment
ecojot is a Canadian manufacturer of beautiful 100% recycled notebooks. A % of profits are directed towards helping kids in need with school supplies.
GoLite is a global manufacturer of high performance, responsibly-made apparel and equipment designed for the outdoor athlete and adventure traveler.
For over 30 years, Greyston Bakery has existed in Yonkers, NY to create local jobs, break the cycle of poverty, and foster community renewal through our social programs. Quite simply, we are bakers on a mission.
HappyFamily features a complete line of certified organic nutrition including first cereals, meals, yogurt and fruit treats and allergen-sensitive snacks for babies and children, as well as organic smoothies for older kids, teens and adults.
Numi Organic Tea
Numi Organic Tea blends premium organic teas and herbs with only 100% real ingredients and sources its teas and ingredients directly from fair labor gardens that pay farmers and workers fair wages that allow their families to thrive.
Pacific Northwest Kale Chips
Pacific Northwest Kale Chips is part of the real food movement, focused on bringing truly nourishing food to their customers and providing a bridge between organic, sustainable farms and their local communities.
Peeled Snacks’ mission is to make snacks that are yummy and as close to nature as possible; to develop trust with consumers through transparency and honesty; to work closely with farmers and suppliers to create sustainable products and to educate consumers about the impact of food on their body, mind & the world.
Plum Organics® is a pioneer and a leading provider of premium, nutritious organic baby food, toddler and kid snack food product™. Plum has dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America.
Preserve is a leading sustainable consumer goods company and producer of stylish 100% recycled household products. Preserve turns yogurt cups into toothbrushes and take-out containers into tableware while empowering people to make everyday choices that are better for the earth while offering real solutions without compromise.
The Honest Company
The Honest Company was created to ensure that parents have access to non-toxic, eco-friendly, effective and beautiful products for their families. Honest.com offers essentials including diapers, wipes, bath, skin care, home cleaning and health & wellness products conveniently delivered to your door through a monthly bundle service or through single item purchase. Available in the U.S. and Canada.
B Lab is a nonprofit organization that serves a global movement to redefine success in business. It's vision is that one day all companies will compete not only to be the best in the world, but best for the world.
B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations who lead this movement and make it easier to tell the difference between â€œgood companiesâ€ and good marketing; 2) passing benefit corporation legislation to create a new kind of corporation legally required to create value for society, not just shareholders; 3) helping investors invest for impact through use of the B Analytics data platform; and 4) helping businesses measure, compare and improve their social and environmental performance through use of the B Impact Assessment as a free powerful educational tool.
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